Catalytic Leadership

The AI Freedom Method for Agency Owners Scaling Past $30K Months with Nathan Newberry

• Dr. William Attaway • Season 3 • Episode 99

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Scaling a digital agency beyond $30K months doesn't happen by accident—and it won’t happen if you're still running everything yourself. In this episode, I talk with Nathan Newberry about the exact systems, strategies, and mindset shifts he used to grow, sell, and then coach others to scale their agencies through what he calls the AI Freedom Method.

This isn’t surface-level automation talk. Nathan walks us through the leadership principles and operational frameworks that allow ambitious founders to shift from exhaustion and chaos into clarity and scale—without sacrificing their health, family, or freedom. We explore what it really means to delegate with excellence, leverage AI intentionally, and build sales and fulfillment systems that operate without your constant presence. If you’re ready to cross the threshold from stuck to scaling, this conversation will show you what’s missing, why it matters, and how to build a business that doesn’t rely on you being everywhere at once.

Books Mentioned:

  • Buy Back Your Time by Dan Martell
  • Rich Dad Poor Dad by Robert Kiyosaki
  • Pilgrim’s Progress by John Bunyan
  • The Bible (specifically, the Gospel of John)

Connect with Nathan Newberry:
DM Nathan on Instagram @nathannewberryofficial with my name, Dr. William Attaway, and he’ll send you exclusive access to his AI Freedom Method checklist and time-buyback toolkit—the same systems helping agency owners scale past $30K months.

🌟 Check out our podcast sponsor, Competitive Edge Business Consulting, and book your free discovery call with them today at www.CompEdgeConsulting.com 🌟

Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence.

Connect with Dr. William Attaway:

Dr. William Attaway:

I'm excited today to have Nathan Newberry on the podcast. Nathan is a husband and father of three, and he understands the delicate balance between scaling a business and maintaining a fulfilling personal life. After nine years of running his agency and later selling it, he discovered that true success comes from systems, not endless hustle. Through his journey from pastor to marketing agency owner to leading sales teams that are generating over a million dollars monthly, he's developed the AI Freedom Method a unique approach combining high-ticket sales, ai automation and strategic team building that lets you scale without sacrifice. Today, he is helping ambitious coaches escape the 10 to 30K plateau, using proven frameworks that create predictable revenue. Nathan believes in real results over empty promises, in leveraging AI over manual grunt work, and in sustainable growth over quick fixes. Through weekly coaching and implementation support, he helps founders build businesses they're proud of, while protecting what matters most time with family. Nathan, I'm so glad you're here. Thanks for being on the show.

Nathan Newberry:

Yeah, thanks for having me. I hope I can give some wisdom and help some people that are listening here to help scale and grow.

Dr. William Attaway:

Always the goal.

Intro / Outro:

Welcome to Catalytic Leadership, the podcast designed to help leaders intentionally grow and thrive. Here is your host author and leadership and executive coach, dr William Attaway.

Dr. William Attaway:

I'd love to start with you sharing a little bit of your story with our listeners. I hit a few of the high points, but I'd love to hear particularly about your journey and your development as a leader. How'd you?

Nathan Newberry:

get started. Yeah, I mean, the big one was, you know, being a team sports right, growing up, you know putting in place and leadership, just because I have that personality type that is just kind of a go-getter and wants to lead, wants to help, wants to support. But my dad was a pastor, my grandpa was a pastor, my uncle was a pastor, my brother, my cousin, wow that's a family business, right, it's a family thing.

Nathan Newberry:

I mean, we love Jesus in our home. You know we want to point people to him as much as possible, but it was just cool to kind of see how can we lead people, and that was kind of like the starting off of just like, how do I coordinate doing that? I was a pastor for years too and that helped me, you know, learn how to lead people. The other part of this, too, was I worked with a lot of volunteers, and if anybody's volunteered, the leading of volunteers is way different than employees you know, that's so true.

Nathan Newberry:

There's some different ways that you have to think through and process and work with people and have a lot of empathy with that. But that, you know, I the my story was. You know, after ministry I was like what do I do now? Like I got a bachelor's degree in theology. I was thinking I would always be a pastor, but my mentality was never financial. Just because when you're working in nonprofits you're like you're there for the impact, you're not there for the dollar. And I was like I just understood that. But you know, and as a young guy too, of not being married yet and then not having kids, you don't really figure out those responsibilities and stuff.

Nathan Newberry:

But I do remember vividly coming back. We did some missions out in Europe and we came back and I was like, all right, what do I do now? If I'm not going to do ministry, what do I do? And I remember this old quote from Jonathan Edwards. He said make as much money as you can, save as much money as you can and give as much money as I can. I was like, all right, so if I'm not going to be the one doing the impact, I just want to at least have a lot of impact by giving. So I needed to make a lot of money to do that, to sort through everything. But I do remember vividly coming back and this was over a decade plus ago now, but I remember coming back. I was like man, if I can make you know 40K a year.

Dr. William Attaway:

I'll be like.

Nathan Newberry:

I'll be. It's like now you have family. I don't know if I can even survive off of 40K now. It was just like the growth you know, and then the time everything but that that shifted into some entrepreneurship chaos and challenges, with leadership and growth. And at one of the ventures I had, you know, coming back from being nonprofits like you're always I didn't want to talk to anybody as much, I just want to work with my hands.

Nathan Newberry:

So one of the ventures that you know I ended up hating was a fencing company that turned into a construction business. But I, like I had 12 guys on my payroll, I had an office, I had trucks, I had materials, but I figured out all the marketing side of it. But I hated everything else because people were ripping me off and stealing from me my cup of tea. It's just everybody finds those lanes that they're great at. But I learned the marketing side. So the only one that had a website, the only one that had leads, the only person that picked up the call when someone called it, was just like some simple things that I figured out how to be and I started getting asked by other people how did you do this? And so it just kind of grew into a marketing business and I figured out. What I loved about this and this could be helpful for anybody that's listening in is the reach that we want. And freedom doesn't have to be mileage from our house. That was a big thing. From shift of like, I only can work with people within the driving distance of my office or my house. But really we're globalized audience now so we can help anybody, everybody, and that was a big understanding and aha moment for me.

Nathan Newberry:

And when I started my agency and I know a lot of your listeners are agency owners too is I started reaching and helping people all over the world and I never even met them, but I was able to impact in such a way and my niche was working with churches and nonprofits too. World and I was. I never even met them, but I was able to impact in such a way and I worked. My niche was working with churches and nonprofits too. So there was impact part that I was able to help them exponentially grow on those levels of things too. But it was fun to work and create and build and I remember I was traveling to one of my clients and I was coming home after just a busy few days of like capturing content and developing stuff and working with their team at a big mega church, and I was coming home I was like man, this is so fun. This is exactly the you know. You get those moments, or aha moments Like this is what I love doing and that that was great. I did that for nine years and then I had some kids and I was like, all right, the one thing I like doing now is just working with people and seeing the impact.

Nathan Newberry:

Let me just do sales, and something that I realized you know, even after you know leading sales teams for a while was there's four key skills in a business that everybody needs to constantly learn.

Nathan Newberry:

One of them is you know how to market yourself. The other one is you know how to sell your service and product. The other one is you know how to do the fulfillment. And then the other one is knowing how to lead people, which is some of the big things that we're talking about here, but also creating systems, automations so those things can work really efficiently, right, and so I did sales for a while and then you know be able to lead people, cause I did really well, cause I cared for people. You know what I thought around. You know sales part of things, but now I help people just build an online business, run ads efficiently, lead media teams and sales teams and build those out in a way that's really efficient Uh, so that you can have a lot of freedom in your life and not feeling like you have to be stuck to the normal 40 to 80 hour 100 hour hustle and bustle of you know building the business. You know so.

Dr. William Attaway:

It's an incredible journey so far. I mean just to hear all the different pieces, and I firmly believe there's no such thing as a wasted experience. I think every one of those experiences made you who you are and has helped you to add value like you do. So somebody's listening and they're like, wow, that sounds great, this whole idea of you know, sustainable growth and real results and all that. But where do I start? I mean because I'm in the middle of those 60, 70, 80 hour weeks and I'm really good at what I do. But, man, all those other pieces you know, your, your, your four things like I don't know about those when do they begin?

Nathan Newberry:

Well, I'll tell you something. Like I remember at a point in between doing construction business and starting my marketing agency, I ran a recruiting office and a recruiting office. You have a lot of churn and you hire a lot of people and I remember at one point just telling my wife about like the struggles and stuff and she's like maybe you should you know, you're not good at this leadership stuff okay, and I was like, what are you talking about? Like I'm like I'm trying my best here, right, and I I remember telling her not argumentative, but it but it was also because I'm a verbal processor, understanding some of this is honey, it's a skill. It's a skill. I'm still learning it, that's right. Like I'm reading books, I'm still learning. And so it was a registered thought. I'm like all right, I probably need to learn some of this stuff and I'm constantly learning how to lead well and I'm not always the best. You'll never end with stuff and something that you know as well as I do.

Nathan Newberry:

The interesting part about our market now is that we have five generations in the workforce now. That's never happened before in history. So I have five different generations of people, depending on the culture and everything you're building, but a lot of people have to deal with five different generations in the. You know the. There's the this thing called eq now where it's like you're looking at the emotional part of like, how people dissolve, because we're mentally, we're wired, we just react and make decisions based off of emotion. As much as people want to like say they do it logically. It's not the case, you know case. So we're all emotional beings in how we process this stuff.

Nathan Newberry:

But getting to your point of how do we start, you just got to be thrown in the deep end and see if you can do it. Everybody needs to know how to lead. Everybody's leading on some capacity. Number one, leading themselves into strong, helpful disciplines that help them thrive and feel energetic. And you know, being smart about some things. It's like do I stay up till three o'clock watching the Office or the Parks and Rec? You know I got to lead myself with saying, hey, I got to shut off, even though I want to binge it so I can wake up early to still perform well in my business or job. Right, you got to lead yourself.

Dr. William Attaway:

And if you're not able to lead those people, well, you're going to struggle as well, I love how you talk about leadership as a skill and I think the conversation you have with your wife around that is one that a whole lot of people have had. They're like I'm really good at this marketing thing, or I'm really good at this construction thing, or whatever the business is that you have. But leadership's a different skill and as you find success at whatever it is that you're doing, you have to hire other people to help you with fulfillment. And then all of a sudden you have to lead those people. Like what was that journey like for you as you began to scale? And all of a sudden, people were looking to you to lead and you were realizing, oh man, I got some growing to do here, I'll tell you it was.

Nathan Newberry:

It was hard challenges, to say the least, because I realized it's like what I'm wanting is someone to do something and read my brain, right, right, and if I don't have the right procedures, sops, playbooks, then I'm gonna be frustrated when I'm hiring. I've been recruiting and building sales teams and when I ran my marketing agency, I probably have hired over hundreds of people in my team here and what I realized is two challenges that I've had with hiring Either I hired emotionally and it was a competency gap because I didn't hire well, right, yeah. And or I didn't have the right systems in play for them to be successful right, that's good.

Nathan Newberry:

So I'll give you an example of what I mean by this. When I was in ministry, I ran the college group at our church. That grew pretty substantially. I grew a coffee business within our church. I ran all the sound and this is a bigger church, mega church, 7,000 to 8,000 people, nine-foot analog board. Like you have tons of different volunteers and everything, and I ran all the worship. What I realized is I had four different expectations from four different people. It was never defined what I did. It was frustrating, and they I did it was frustrating and they were frustrated and I was like I had to sit down and define everything. But then what that gave me clarity was if I can define my role, I can also define the expectations for everybody that I lead, and if I don't have that clear, um, they'll. No one will ever feel like they level up because they'd have never defined a bar that they hit Right and they feel good and confident that they've hit that expectation or even surpass it, because they never know what the bar to hit.

Dr. William Attaway:

Yeah, what's the win? You didn't define the win, right yeah?

Nathan Newberry:

And so it's the same thing with building any team is you have to define things, and the leverage of AI now can help you craft this than ever Feeling like you don't have to start at zero you can this than ever Feeling like you don't have to start at zero. You can literally ask ChatGPT to help you define what a standard operating procedure or a playbook in sales or marketing or how to design checklists. And at the point where I'm at now with my business is, I show up and I coach my clients, which I love, and I show up to be the talent to record stuff. Am I the one that goes and edits all my videos, that lines up the podcast, that opens up the speaking engagements or helps me with hooks? No, my team helps me handle all of that because I've created systems, created clear expectations of KPIs and then help them, continue to train them so they can hit those expectations and go beyond it.

Nathan Newberry:

Right, and those are just hard lessons that I've had to learn because, after hiring hundreds of people, it was because I was not leading them well, like if I needed a website to be done, I needed ads to be run, I needed things to be set up, like you can think in systems, and I teach my team this, and anybody that I coach too, is like I need you to document and think in systems. If you're constantly doing the same thing over and over again, record what you're doing you know, have it you know, have it transcribed, put it in the AI to create the playbooks. Or what I do now is and this is one of my mentors that I love this phrase here. He's like millionaires think in systems, billionaires think in hiring people that build the systems Right. So if you can think ahead that way and your growth in that journey of success is, hiring is very important, but marketing is.

Nathan Newberry:

I don't need to worry about the fulfillment, I don't need to worry about leadership, because there's nothing to automate, systemize. So it all starts off with getting in front of people to then sell. So it's like every aspect of a business. The importance of marketing is so essential and people don't. They miss that, and I've coached a lot of marketing agencies over the years too, and some of the big challenges is that they're in the business, not working on it, and then they're based off a referral and the cash flow is tight and they feel like they can never hire because they never have stability in the business and that's just because they're not marketing and doing what they're doing for clients. They're not doing it for themselves.

Dr. William Attaway:

That's so true no-transcript.

Nathan Newberry:

They're more tech heavy, they're analytical, they're like if I could just design systems or websites all day long and I never have to talk to another human being. They're in, you know. But here's the interesting part Sales is hard because you're thinking that it is Okay. Here's what I realized with sales. Everybody gets the bad taste in their mouth with film, like they've been pushed into something that they didn't want to do and so they're fearful. Well, it's the limiting belief. Okay, they watch the movie Wolf of Wall Street, the the boiler room, and they see these sleazy guys trying to push stuff. That's hurting people more than helping people. But here's the interesting part of selling Everybody does it. Okay, yeah, I have to. I have to sell my wife to marry me. You know, I have to convince my kids to eat vegetables. I have to go, you know, talk with the guy to help me. You know, convince him to give me the best deal on. You know, mowing my lawn. Or you know, getting a piece of property or negotiating on whatever, right, yeah, and so it. That's a skill in itself, and so it's just like learn marketing, but you also need to learn sales.

Nathan Newberry:

There's a, there's a book. This is where I learned this and why I went into learning sales myself was because I was the same way. I was like if I could just design websites all day long it'd be the blast Right. And then I realized I got to build teams, to scale and I got to work with people and so I had to develop, you know, the skill of learning and of sales and negotiate.

Nathan Newberry:

And there was a book from Robert Kawasaki called Rich Dad, poor Dad. It's well known, yeah, but just in a quick clip notes is he had a poor dad which is really still a well-to-do professor dad that's making good money, that's the normal noble job. But his rich dad that's really wealthy, that owns a bunch of stuff, and told him to go learn sales. Why Is because he realized that it's like if you can learn that skill, you'll be able to be successful in everything else, because everything is, it's, hinged off of the transaction of money.

Nathan Newberry:

A business doesn't start until there's transaction of money. So it's like I can market all day long, but I still need to convince that person or that company to work with me and then I can do the fulfillment and lead and build teams and systems. So I think there's a blend of marketing sales that goes so well. But I think if your offer is compelling enough in what you're doing, it will sell itself and I think you need to have that blend of being able to market and sell really well. So the time you have that sales conversation, it's a layup to do it, but I think there's some simple conversations in some service and information products that everybody can learn, with just some simple frameworks and then being able to know how to handle objections, which is really just overcoming the challenges that you have because you didn't come up with the right discovery questions to ask in the first place. So it's all part of the process of learning how to do some of that sales. But yeah, that's good.

Dr. William Attaway:

I like that. You mentioned AI a couple times a minute ago. People in agency world, of course, are familiar with this. They're seeing this every day. It's a part of the agency world in a very big way, but a lot of the other business owners and leaders who are listening may not be as familiar with how this can benefit them and help them. You talk about this a lot. I would love for you to share just a little bit about some of the ways that you're seeing this used or using it yourself.

Nathan Newberry:

So Dan Martell in his book called Buy Back your Time actually I have it on my desk here. It's a good book to check out Very tactical approaches of how to think through it. But his hiring ladder is first you need to get out of your own inbox and calendar and then you help, you have someone to help you with the fulfillment, and then you work on marketing and sales and then you're in that leadership role that everybody wants to be in but they don't know how to ever get to. But it's really kind of leading that empire where you have all the different information and you're kind of the controller of the company and ultimately you can hire a CEO to do that and then you're just being able to come in and check in a few different points, right. So this is what I realized is every aspect of those hiring ladders. They can leverage AI for the people that are in it, but you also need to know how to be efficient to buy back the time.

Nathan Newberry:

So I thought about every aspect of the things in my life that I wanted to do and I had my assistant help me with it, me drive and I count for everything. So the time I have is very limited. That's what everybody doesn't have, like the wealthiest people and the poorest people all have the same exact time, so I need to account for it. Well, the Bible talks about this. You know a lot, too in the problems. So, anyways, I look at my time in terms of like drive time. What am I doing in this? I think about my calendar and what's on it and the time I need to do this. So here's a few different steps that I look at. In terms of sales market is I carve out specific time on my calendar of when I'm doing content, when I'm looking at my finances, when I'm doing marketing assets and creating things like this. But I also do this with sales calls and podcasts, so my assistant will go through and research a bunch of different stuff on my behalf. So in the steps that I have, I create a system of like this is what I normally do when I'm looking for someone or I'm vetting someone, or these are all the links I need to help me, do you know? And they create a dossier and so that way, five minutes before the episode, I literally can go in. I just have it dictate. Read it to me. I click on a few different links gives me some understanding of it. I'm able to jump into the sales conversation or jump into the podcast or jump into negotiation or jump into, you know, partnerships and connections, because now I have context and so my assistant will use AI tools to scrape this, use some of these different elements. That buys back my time.

Nathan Newberry:

We use this with content, you know, to create content.

Nathan Newberry:

Ai can help you with creating what we know now for the time that someone watches something YouTube video or everything you need to have the hook that someone watches something YouTube video or everything you need to have the hook that's really good within the first few seconds, and so AI can help you craft some of those things and script out things, and so some of the AI prompts and stuff that I create for myself and for my clients is helping create an AI bot that understands someone's pricing, packaging and offering and their style of speech.

Nathan Newberry:

Right. That allows AI to really kind of script out something in a way that seems genuine and clear around some of the key buckets of content and everything that you're doing, and then even the ads, right. Ai knows more about anybody's industry than ever, and so it's like pulling from that information and that capsule of knowledge, I think is going to be so, so helpful for people to just kind of use it as tools and leverage in every aspect of marketing, sales, leadership, kpis like dashboards, excel spreadsheets like have it create, have it edit, have it help you kind of process and think through every aspect of your hiring and firing and sales and marketing. And I think if you can think in systems and then have AI to help you build some of those systems, people are going to be able to run quicker and be efficient and then if you train your team to run in that level and think in systems, you're in an unstoppable force.

Dr. William Attaway:

I agree. You know, we've been using it daily for probably a year and a half now and it has been a tremendous difference maker for our team, for me, in not only some of the smaller tasks, but I use it as a brainstorming tool Totally, where I'm like, hey, help me think of 15 ways of thinking about this. I'm thinking about this topic. Give me some off-the-wall ways of looking at that. It's astounding. It's a brainstorming tool unlike anything I've ever found. Even another person is not going to give me sometimes some of the perspectives and angles that I'm going to get from AI. That has been incredibly useful for me as I think about content, as I think about things that I'm creating for clients or for teams. It's been helpful to think about different perspectives that I simply would not have solo.

Nathan Newberry:

I use it in everything, like today. I use this for my fitness stuff. I'm big on transformation fitness journey right now. And today I was like why am I a little sluggish? And I went and chat to you. Here's what I'm doing. This is what I'm eating. Why am I feeling this way? And they're like oh, you didn't eat this. And I like I missed like oats, which was a specific carbs, because I ran a bunch of miles today and I just felt sluggish. I'm like what's going on? I took all my vegetables, electrolytes, what the heck is going on? And I'm like oh, I missed that. And they kind of helped me discover that of what my quandary was.

Nathan Newberry:

I'd give you another example. Our brother-in-law turned 50 a few days ago. My wife's like hey, don't forget to text him. And I asked you at GPT hey, write something up for me. You know this style of voice and I want to include this kind of humor with it. All right and it. You know I had to give it a few different. Say I don't like that, try again, you know. And it gave me some different stuff until I liked it and in two minutes I had a text message and I was able to send off Right.

Nathan Newberry:

So I think it's totally in reasoning, processing in every area of your life, like do it.

Dr. William Attaway:

Nathan, you, you have to lead at a higher level today for your team, your business, your clients than you did even two, three, four years ago, and that same thing is going to be true three, four, five years from now. How do you stay on top of your game? How do you level up with the new leadership skills that your team, your business, your clients are going to need you to have in the years to come?

Nathan Newberry:

I'm always learning, so there's always books on leadership I'm reading, but I'm also like buying clear on my objectives and goals and really stay focused and disciplined on doing the hard things. And I think so often we try to think, hey, if we get in retirement, once we're out of school, things will be easier. Or once I have this amount of money in my bank. Or once the kids leave whatever it is, it's not. Or once a kid's leap like whatever it is, like it's not. Is it going to get easier? It's just harder. And if you can come to grips of it's just hard, you're going to be able to learn how to rise above it and not feel smothered or drownded in the heart.

Nathan Newberry:

And I think people feel like leading is just hard. But it's like once you build some systems and animations and some clarity around as clear expectations, you're going to see people take off and be able to help you do more than ever. That you think you know it's possible. That way you can really have more clarity. And so this is where I think of the AI freedom method is it's like you got to build the systems. You know that people can, you know, create and hold true, so that way you can have more bandwidth of time, flexibility and freedom to go and deploy and create more. But if you're grounding in the fulfillment and not working on the business, then it's it's going to be very challenging for people to even think about it, cause it's not just reading another book. It going to be very challenging for people to even think about it because it's not just reading another book, it's applying what you probably already know to be true.

Nathan Newberry:

And first time is like leading yourself. How can you show up to be your best? You're a high performer. High performer athletes take account of every little thing the amount of time that you sleep, that you veg, that you eat crap and like those inputs. And so it's like as I've grown in my entrepreneurship journey, I realized the inputs of things and the voices in things in my like I don't look at news, I don't really watch a whole lot of TV and movies. I might do it once in a while, but those are other voices and influence that just affect my mood and how I think and translate and see the lens of what's possible in this world. You know, and so even the people you're around too, like that's a big thing If you got your bowling club or you know people around you, like nowadays, like when I talk with people, even new people I meet, say at church or other people, it's like if I, if I can't talk about what I'm passionate about, it's very hard for me to connect with other people.

Nathan Newberry:

And I'm okay with being misunderstood because I'm in a lane of high performance and excellence and so if you want to talk about football, you want to talk about Joe Smoad, this, that and the other. I'm like I have no idea, no concept of that stuff and I'm completely fine with it. But they want to connect with me on some of the other stuff and I was just like I got my crowd that I just I hang out with that's more at a high level. That can that appreciates more of that high level context of like what you're dealing with on a business level and a personal level. Like I'm always trying to read and level up with those kinds of connections level on a personal level, I'm always trying to read and level up with those kind of connections.

Dr. William Attaway:

I think most people underestimate the power of the people that you spend time with and how much of an influence that makes on your life. We've heard it, we've read it. It is so incredibly true and I love that you're living that out and expressing that in such a clear way. You've mentioned at least one book so far in our conversation. Is there that one, or is there another one that you would say, hey, this book has made a big difference in my journey and I would love to recommend it to the leaders who are listening the way.

Nathan Newberry:

I learned is I learn in seasons and stints. There's, you know, those constant skills I'm always refining on, so I always have a different season. I'm learning on certain things, like when I was doing sales full time. You know I read books on sales. When I was managing sales teams, I was reading books on management and leadership and sales teams. You know, it just depends what season I am, but I'm obsessed in like learning that one thing.

Nathan Newberry:

More often than not, people switch like they'll read a leadership book and then their sales book and then they'll read a biography and this, that the other, and then I think it it confuses our brain of what we need to focus on. So like if you took the next quarter and say all I'm going to read about is sales, all I'm going to read about is marketing or ai, where I'm going to study and consume on YouTube, is like focused on just that, and you can stop of like yourself and say, hey, I'm not focused on that, right, I'm focused on this. And that season will allow you to build and scale quicker because you're condensing the amount of information you're receiving, but then it'll create the inputs and outputs that you need to kind of stack those skills. But some of the books that I'm reading at the moment is just definitely Buy Back your Time. I've read that a few different times, but I'm involved in different communities that are talking about scale and leveling up. But the big one that everybody needs to learn and this is why I'm saying this is the confidence that you create in yourself to do. Whatever you need to have is coming from a place of identity, and most of the time people don't know who they are because they never align themselves with actually who created them. So people need to get real of just everything I mean.

Nathan Newberry:

The reason why I studied theology is because I remember, at 17, surfing in the most beautiful spot in San Diego, where it was sunset, the dolphins were popping up. It was the best. It was just amazing and I was like there has to be a creator. If there's a creator, I got to know who they are, and that got me into traveling all over the world. I lived in Israel, where Jesus did most of his ministry, and it became so real to me that people need to have that clarity as well, and so studying the Bible is so, so important.

Nathan Newberry:

If someone wanted to start, there's 66 books in this whole book start in the gospel of John and that's going to open your eyes, to be the real realistic part about everything. And another book that I read every year that I just like I don't know why I read it, but it's Pilgrim's Progress by John Bunyan. I've been reading that for years. Every year start of the year, I read that and then I read through the Bible every single year. I've been doing that over a decade and I try to just.

Nathan Newberry:

I'm an audio learner so I have it read to me and I'm able to read through it in 10 to 15 minutes every day and it allows me to really kind of get a clarity on who I am from the maker that created all of us. And my kids were asking me the other day how do you know God's real? The Bible says we've watched this, that nature itself proves that there is a God. So if there is a God, then try to figure out who it is and have a relationship with him, and that's the journey I took into the Bible. It's another good book. Love it.

Dr. William Attaway:

Nathan, I know our listeners are going to want to stay connected to you and continue to learn from you and more about what you're doing. What is the best way for them to do that?

Nathan Newberry:

Yeah, I appreciate that. I mean I'm everywhere. I mean one of the things I talk about is being omnipresent. You can look my name up, nathan Newberry, anywhere I'm mostly on Instagram. I have a full checklist for anybody that's wanting to learn how to buy back their time. Even more, I have a full checklist and some workshops and other free training that I can give. If someone DM me on Instagram or anywhere chops and other free training that I can give is someone you know DM me on Instagram or anywhere uh, you know your name, I will definitely give uh, all those listeners some access to some exclusive things for them if they messaged me there. Um, but I have my own podcast as well. Uh, I got to have you on it one of these days as a guest, for sure, and uh. So, yeah, anybody can find me everywhere, nathan Newberry, and that's where they can connect with me more.

Dr. William Attaway:

Excellent. Well, I'll look forward to that and we will have those links in the show notes. Nathan, thank you for your generosity of time and insight today. I know people are going to be blessed by this.

Nathan Newberry:

Thanks so much for having me, man.

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Dr. William Attaway

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