Faith, Leadership & Profitable Growth: The CEO Mindset with Rusty Fulling

In this episode of the Catalytic Leadership Podcast, Dr. William Attaway sits down with Rusty Fulling, founder and CEO of Fulling Management & Accounting, to explore the intersection of faith, leadership, and profitable business growth. Many entrepreneurs struggle with scaling their business while staying aligned with their core values—Rusty shares how he overcame these challenges to build a thriving company with intentional leadership, financial clarity, and a purpose-driven mission. He discusses the CEO mindset shift, transitioning from a reluctant leader to a visionary entrepreneur, and how faith and core values drive long-term success. If you’re looking to scale your business without losing sight of your purpose, this episode is packed with actionable leadership strategies, financial insights, and culture-building techniques that will help you lead with clarity and confidence. 

Connect with Rusty Fulling:

Stay connected with Rusty Fulling by following him on LinkedIn (Rusty Fulling) or visiting Fulling Management & Accounting at FullingMgmt.com to learn more about his work in helping business leaders achieve financial clarity, team alignment, and sustainable growth.

 Books Mentioned:

• The Ruthless Elimination of Hurry – John Mark Comer

Right now, you can get an extra 20% off your ticket for the Scale with Stability Summit with my exclusive code CATALYTIC20 at checkout.

Visit scalewithstability.com to grab your ticket—I hope to see you there!

Right now, you can get an extra 20% off your ticket for the Scale with Stability Summit with my exclusive code CATALYTIC20 at checkout.

Visit scalewithstability.com to grab your ticket—I hope to see you there!

Right now, you can get an extra 20% off your ticket for the Scale with Stability Summit with my exclusive code CATALYTIC20 at checkout.

Visit scalewithstability.com to grab your ticket—I hope to see you there!

Chapters

• 1:14 Introduction to Rusty Fulling
• 2:47 Reluctance and Curiosity in Leadership
• 4:59 Starting a Business with Faith
• 7:47 Defining Core Values of GRACE
• 11:47 Leading a Thriving Virtual Team
• 15:47 Faith-Driven Entrepreneurship
• 23:17 Making Complex Finances Understandable
• 26:54 Leadership Growth and Visionary Model
• 29:45 Book Recommendations and Closing Thoughts

Transcript

Dr. William Attaway: 0:37

It is an honor today to have Rusty Fulling on the podcast. Rusty serves as founder and CEO of Fulling Management and Accounting, incorporated in Olathe, kansas. Since April 2000, rusty's been focused on helping business leaders make sense of their numbers, grow their profits and gain peace of mind. With a passion for mentoring others, rusty seamlessly integrates faith, storytelling and humor into his leadership approach. Beyond the professional realm, he's a dedicated family man celebrating over 34 years of marriage with his bride, pam, and he loves hanging out with their two daughters, their son-in-law, and they are very active. They have very active granddaughters. I'm so glad you were here. Thanks for being on the show, man.

Rusty Fulling: 1:20

Hey, thanks for having me, and I'm going to have to update my bio. I just realized I missed a year in our marriage. I know, I know.

Dr. William Attaway: 1:26

So we can get credit for that.

Rusty Fulling: 1:28

Edit that out.

Dr. William Attaway: 1:30

So I need to get credit or my wife needs to get credit for all those years. Well said, well said 33 years, 33, coming up on 34 even so, yeah, oh, that's fantastic.

Intro/Outro: 1:44

We're cranking away, but no thanks. Thanks for having me on. Welcome to Catalytic Leadership, the podcast designed to help leaders intentionally grow and thrive. Here is your host, author and leadership and executive coach, Dr William Attaway.

Dr. William Attaway: 2:00

I would love, Rusty, for you to share some of your story with our listeners, particularly around your journey and your development as a leader.

Rusty Fulling: 2:09

How did?

Dr. William Attaway: 2:10

you get started.

Rusty Fulling: 2:11

Yeah, that leadership. I would say I approached it reluctance and curiosity if I can start with those.

Dr. William Attaway: 2:19

So, reluctance.

Rusty Fulling: 2:22

I resonate a lot with the early stages of the story of Moses in the Bible. Hey, I am not. You know I'm not a good speaker. Who am I? You know I'm not qualified and I I love the quote. You know, god? God does not call the qualified but qualifies the cold.

Rusty Fulling: 2:41

Yeah, I think I'm constantly reminded of that through leadership. But yeah, that's definitely one, and I think the other one is curiosity Love, love, love. Great podcast, I mean, like yours and others, where you can just listen to other leaders and learn. And so part of that is just asking, learning to ask the right questions or asking questions at all. Sometimes it's all about us. And there was a friend of mine, when, you know, kind of going back to the leadership piece, I was at a CPA firm working, working at a firm, and I had a colleague of mine over lunch one day say I can't believe you haven't started your own company, and it was just that affirmation of a friend, william, that just is like wow, you know, somebody believes in you, kind of thing. And so I think it was part of that curiosity and that reluctance coming together and just that affirmation, boy, that's really what kind of sparked really the company that we're in today, wow.

Dr. William Attaway: 3:36

It's so funny, you know, and I wonder if that person knows what a difference they made just with a comment like that.

Rusty Fulling: 3:42

It is so funny how powerful words are, it is and it is. And going back and and, uh, you know he probably doesn't even remember that lunch, you know, all those years ago. But yeah, we've had chance to visit over. You know it's been several years now, but but yeah, sometimes those just those little moments, and so sometimes we're the message giver and so, you know, we need to be open to making sure we're affirming those that need to be affirmed in those areas.

Dr. William Attaway: 4:07

So stepping out of an established firm and stepping into your own thing, that comes with a little bit of fear, a little bit of trepidation and a whole lot of hard work.

Rusty Fulling: 4:19

Yeah.

Dr. William Attaway: 4:20

What was that journey like?

Rusty Fulling: 4:22

Yeah, not a little bit of fear. A lot of bit of fear, william. Come on now. I remember, yeah, that first year we launched Fulling Management and Accounting is our company and we had three little clients that we started out with and definitely the income was probably cut by about two thirds and we had two little ones at home and I was the sole breadwinner at the time. Yeah, definitely, definitely a little lean, but I'll tell you, there's so much freedom, I would say, when you're leaning into the right things. I think for me, I think that was one of those things. You just felt a weight lifted off your shoulder.

Dr. William Attaway: 5:00

I think, when you're in your calling when you're really leaning into your purpose. I love that, you know. I imagine that when you made that leap and revenue gets cut, you got to start figuring out how to do what you do with less. From that point, it was probably just straight up into the right.

Rusty Fulling: 5:15

Exactly Just a rocket ride, right. No difficult days no challenges, no second guessing Right.

Rusty Fulling: 5:23

No difficult days, no challenges, no second guessing, that's how it goes right, that's how it goes. That's how it goes, you bet yeah. And it's funny. Going back to the you know the word reluctance and curiosity, I think you know.

Rusty Fulling: 5:33

Even starting your own, my own business, I did not see a business as much as probably just a J-O-B a job. You know, I'm doing this job and I had a great team member, a J-O-B a job. I'm doing this job and I had a great team member, coworker and literally William, for the first 10 years. It was a job. We just put it along.

Rusty Fulling: 5:50

Put it along, and I think it was about year 10, I had gone on a mission trip to Honduras and came back just all euphoric as far as this amazing experience and we actually talked my wife and I actually talked about leaving this area and going and being missionaries, and I was sharing that with a small group of friends and one of the friends said maybe the mission that you're being called to is the business God's already put you in.

Rusty Fulling: 6:15

It was just a boy, just that wake up moment, that thought oh my goodness, I need to be a better steward of what we've been given. And if you were to look at a chart when you talk about up to the right. That is really that tipping point where, all of a sudden, it's well, we need to actually have a vision and we need to be working at this. If we're being called to this man, we need to be working as if it were gods and really putting, you know, kind of our belief system into what we do every day, and so that's where core values developed, that's where kind of our mission developed and so about. You know, right around that year, 10 mark was kind of the I would say, kind of rebirth of the company, if you want to put it that way.

Dr. William Attaway: 7:05

You know, I love that story because I think there are a whole lot of people, and perhaps some listening who think you got to have your values, you got to have your statements all nailed down. Everything's got to be perfect before you start. Yeah, and that's what's holding them back from starting. Yeah, because they're waiting for all that to be perfectly, perfectly established. Yeah, you did not wait.

Rusty Fulling: 7:27

I did not wait. Yeah, your perfection versus progress story reminded me of I've got a five year old granddaughter and I was ironing a shirt and she's like what are you doing? I said I'm getting out the wrinkles. And so she watched and watched, and so when I went to put on, she goes oh, I see wrinkles. I thought, oh, my goodness, you know, I get this five-year-old critique, you know critique. But my point of that is is sometimes yeah, you're exactly right we wait for perfection before we move and sometimes we need to do what I think it was Seth Godin said just ship it Just you just got to go.

Rusty Fulling: 8:00

And so I would say for us, core values. That was a big step for us from the standpoint of clarity as far as who we want to work with, really, what's our values, what are we bringing to the table and how do we operate. And so that has been a really pivotal moment to making sure you're defining those. I'd say early yeah, you may not have them day one, but do spend some time on that.

Dr. William Attaway: 8:26

So would you be willing to share one or two of your cultural core?

Rusty Fulling: 8:29

values, yeah, core values. So our core values spell out the word grace, G-R-A-C-E, that stands for growth, represent the client accountability champion attitude, client accountability champion attitude and eternal impact.

Dr. William Attaway: 8:45

I love that. It really seems to capture so much of what you talk about matters most to you. Yeah.

Rusty Fulling: 8:51

Yeah, well, and that's a great point. Sometimes we separate the business from the personal and you know going back to the curiosity and watching those leaders that are just incredible. You know running these or you know leading these big organizations or healthy organizations. Boy, a lot of times there is that integration between the two. It's not a here's how I am at work and here's how I am outside of work. So, yeah, definitely, if you can incorporate those, it's just going to be so much more natural in your leadership.

Dr. William Attaway: 9:20

That brings up a point that that integration is a system that I talk with people about frequently, this idea that you can compartmentalize different parts of your life and that what happens at home won't affect what happens at work and that your faith won't affect what happens with your team in the workplace. And I think the idea of compartmentalization is something we inherited from the ancient Greeks and it's a cute myth. It's just not true, and I love how you talk about integration, because I think that's what it means to live a life of integrity where every part touches every other part. Has that always been important to you, or is that something you've learned along the way?

Rusty Fulling: 9:59

Yeah, definitely it's a learning and, I think, still learning. But I was probably 10 to 15 years ago, I think. We heard a leader speak about work-life balance versus work-life integration, and you know, sometimes he, oh, I want good work-life balance and a lot of times that is that separation. I can't think about work, I can't do this. And we're integration almost becomes a little healthier in our work. I can't do this. And and we're integration almost becomes a little healthier in in our environment. We're, we're a virtual team and and and we're you know, we're invited into people's homes. When I'm talking to our team members, they're working in their homes and so we are integrated. And so if we, if we, look at that as unhealthy, then that's going to be a challenge in our environment. But we've just found so much value in the integration word and practice.

Dr. William Attaway: 10:47

Yeah, it's just been a healthy model for us Now leading a virtual team is very different than leading a team inside of an office setting, where you're all together in person.

Rusty Fulling: 11:14

What are some of the things we immediately found helpful was just those daily check-ins, those daily buddy system where you're just checking in from a mental health standpoint and minimizing isolation, that kind of thing. And so even today we still have some of those check ins and those those we we do. In fact, we've got one coming up We'll call it a time out where we actually do almost like a fun lunchtime on a virtual model?

Rusty Fulling: 11:46

Yeah, and we may do a game or so forth, but we're definitely more intentional, I know, in this. We do have an all-play staff meeting every Tuesday morning where we'll bring it. We have everybody share their wins for the week and I love that Maybe some shout outs, and so we look for ways to just kind of invest in our team weekly and then incorporate serving and fun opportunities and so serving it's amazing we do. One of the things we do virtually is we do a 5K to raise money for World Vision, for clean water initiatives. Well, you can run from wherever you're at or walk from wherever you're at, and so a lot of our team does that. I think it's coming up in May this year and then once a year we fly all of our team in to Kansas City, where we're kind of headquartered, and do a big three-day off-site event, or on-site event in this case, and so we'll do a family picnic, we'll do kind of a strategic planning day and then a day we'll actually serve in the community.

Rusty Fulling: 12:45

And so it's just been amazing to see just the, I'd say, the health that's being built in those models. The health that's being built in those models. And we've had multiple team members say, well, I felt much closer to my virtual team than I ever did working for a company where we were in person. So those are some fun comments and you know, just kind of it's neat to see those kinds of things happening.

Dr. William Attaway: 13:09

So you know, creating a culture like that is not something that happens accidentally, and I think it's important for every one of our listeners to understand. You didn't just stumble in one day and realize, oh wow, we have this healthy culture. I don't know how that happened. Yeah, yes, yes, you were very intentional in how you built this.

Rusty Fulling: 13:28

And I would say intentional, not without its stumbles. So learning, you know, learning from hey, what's working, what's not so like we'll do a SWOT analysis or we actually do a four helpfuls what's working, what's broken, what's missing and what's confusing and so we'll do that model once a year with our team and it's fascinating to hear those kind of things, you know, from a team perspective. The other neat thing is we'll bring in outside leaders just about every week to our staff meetings via video to do some type of teaching that goes along with our core values and our culture. And so if you're constantly talking about those things that are important to you as a, as a team, it just, it just infiltrates, you know, and it's like we have a decision to make. Oh, here's our values. We know exactly how we need to make this.

Dr. William Attaway: 14:20

You don't have to continue to make the same decisions over and over again. That's correct.

Rusty Fulling: 14:24

You've pre-decided what matters most, or it doesn't have to go up to the top of the food chain to say you know, oh, how do we do this? It's an easy, it becomes an easy decision.

Dr. William Attaway: 14:40

You. How do we do this? It's an easy. It becomes an easy decision. You know I love watching entrepreneurs build businesses. They're they're so different. Every one of them is so different, but in in your case, you know we are. We are so similar, you and I, in that our faith informs so much about who we are and how we lead. When you are in your culture, we lead when you are in your culture, in the culture of the business that you started. Where does that play a role? There's so many people, I think, who listen to this and they're like I can't bring my faith into who I am as an entrepreneur. They want to hold that back because they feel like, well, that's personal or I don't want to be, you know, trying to beat people over the head with this or in an unhealthy way. How do you lead from your values as an entrepreneur?

Rusty Fulling: 15:25

Well, I think you just you just hit it values and defining those values first, because it can be this kind of that, that secret values. Well, people aren't going to know what do you stand for. So I think that starting with that values list is extremely helpful. When we hire somebody, one of the first things we do before they even come on board in the interview process, is we talk about our values and it helps people opt out if they want to opt out, but it also helps those that want to opt in. I'd like to continue with that. So that's one, I think, also learning from other groups, other people that have gone before us. No sense reinventing the wheel like-minded and like values.

Dr. William Attaway: 17:44

That's why I've continued to go back to the Global Leadership Summit every year for 25,. This will be my 26th year this year to attend that, because I find value there and I find synergy with other people who hold similar values. We can learn together and challenge each other and grow together, and I really want to challenge our listeners. If you're not doing that intentionally, as a leader and, even better, with your team, you're missing a very important part of the leadership that can take you to a different level.

Rusty Fulling: 18:11

Absolutely. And even with that too, I think, even in getting involved with small groups or mastermind roundtable type groups, yes, that can challenge you and encourage and help equip you in some of these areas. And so, yeah, don't think that the danger and probably, if I could look back 25 years when we started, the danger is you're feeling like you're totally alone. Yes, I'm the first one to ever do this, and so I think there's so much value to be learned from again those folks that have set the bar already and you know a little bit further down the path.

Dr. William Attaway: 18:48

Well said 33, almost 34 years of marriage. Yes, a family man who has prioritized his faith and his family and the business has not suffered. The business has grown over the years. That's a balancing act, and you talked a minute ago about work-life balance versus work-life integration. What's your secret? Like if you were, if somebody were to ask you hey, I'm at the beginning of that run, you know, I'm starting the business and I've got a young family and like, how do I do that?

Rusty Fulling: 19:23

Yeah, yeah, I think, going back and prioritizing. There's a great book called the Strength of Purpose by Elizabeth Dixon and one of the things she talks about is defining your own purpose statement or almost your core values or your mission statement. I guess that'd be better and I think if you can define those as a couple, if you're a married couple, define those what's important to you. That's going to help answer the question you just asked. For us, family was very important, and for my wife to be able to be a stay-at-home mom, that was something she really wanted to do, and so that meant we needed to make some changes in spending and different things like that, and it wasn't always easy.

Rusty Fulling: 20:04

When your friends are going well, you need to be doing this, you need to be doing this, but defining those early and being on the same page. You know just, sometimes spouses can go different directions, but doing that together, that's been something that we've seen helpful. It was definitely helpful for us in just seeing those that have been successful in marriages and especially during those tough seasons, well, just knowing you know who I can go to for support. Again, that's a small group. I look back on those early stages and some of the most critical times in our young parenting, young marriage is having another couple that is supportive and just coming along beside you. So again, kind of like business leadership, don't do it alone. Find those healthy relationships. Could be an older couple, that's maybe a mentor relationship, but I would say those have been some of the things that have been helpful for us personally.

Dr. William Attaway: 20:59

That's a lot of wisdom there, rusty. That's a lot of wisdom there, rusty. Yeah, as you now, in your business, interact with so many different business owners and leaders who are struggling with this whole accounting thing, and they look at their spreadsheets, they look at their numbers and it's just a sea of digits.

Intro/Outro: 21:22

Yes, yes, where to begin? I talk to these people.

Dr. William Attaway: 21:25

I see them, I hear what they're saying and they don't know where to go. What is it that you do to help bring some some cohesion? Yeah?

Rusty Fulling: 21:33

Some understanding to all of that. Yeah, yeah, we talk about helping business leaders get clarity, grow profits and gain peace of mind, and one of one of my favorite quotes from one of our business owners we got to work with years ago he goes you help me sleep at night and I thought, man, if we're a good sleep aid, that's a great mantra. You know some of it. Going back to the get clarity. It's funny. I was thinking of when you asked that question. I was thinking of a group of surgeons that we worked with a number of years ago and we would bring in these 20-page financial reports, william, and their eyes would glaze over and you're just going.

Rusty Fulling: 22:13

Oh, this is painful for all of us. And so finally, one day I thought, okay, we are not making progress and there was a lot of stuff going on and they just weren't getting the cash flow process. And so I went to the bank and pulled out $5,100 bills, so $5,000. And I sat down and I handed up each of them 10 $100 bills and then we started going through scenarios Okay, if you do two surgeries and you take one of Dr Bill's surgeries over here, that means Dr Bill surgeries and you take one of Dr Bill's surgeries over here, that means Dr Bill, two of these bills go over to Dr Dan.

Rusty Fulling: 22:48

And it was fascinating just having a visual, an expensive visual, but a visual. All of a sudden you start seeing these light bulbs coming on like, oh, we didn't need to revamp our waiting room because that cost us a hundred grand. Oh, yeah, let's take a couple of dollars out of that, you know. So, all of a sudden, sometimes it's those visuals that people just need, that clarity. So so we're talking this morning in in one of our staff meetings.

Rusty Fulling: 23:13

As far as what if we did a real simple, happy face, medium face and a sad face, how's your business, where's your business at on this chart. And some business owners are going that's exactly what I need. Others I just need a simple graph. Just show me a simple where's how am I doing versus budget. Okay, that's, I can read that. And then some really like the 20 page reports. So, so some it's really sitting down with a business leader and just understanding what what's their you know, just understanding what's their communication style. And once you do that it just makes it so much easier to come along the side and, hey, let's make sure we're communicating in that realm. Not that education isn't happening along the way, but just getting that clarity so they know and they can sleep at night. That's the fun part.

Dr. William Attaway: 24:03

Well, that's a gift to be able to make the complex understandable, and I love that you do that with business owners to help them to sleep at night, to help them find that peace that comes from knowing, hey, this is under control, this is not just, you know, in the land of boy. I hope that all works out. Yes, which is where so many are.

Rusty Fulling: 24:23

Yeah, absolutely.

Rusty Fulling: 24:24

A friend of mine, alex Judd, that has a coaching group called Path for Growth he talked about a CFO is like running your financial guidance, like you're driving through the fog and you might be on the right path, but you can't really see what's ahead, and so just bringing in somebody that can help, almost like some really great LED lights, you know, that can show you where the potholes are coming and hey, if you take this detour you can get to where you're trying to get to faster. So I just thought his analogy of, yeah, driving through the fog, that can be pretty true for a lot of business owners sometimes.

Dr. William Attaway: 24:56

Well, clarity is kindness. You know, clarity is kindness with other people, is kindness with your team. It's most often kindness with yourself and that's what grants that peace?

Dr. William Attaway: 25:06

Yes, so you know. At this point in your journey, you know you have to lead at a higher level today than you did five or 10 years ago. Yes, and that same thing is going to be true five or 10 years from now. How do you continue to level up your game with the new leadership skills that your team and your clients are going to need you to have?

Rusty Fulling: 25:29

Yeah, I was with a group of business leaders just participating as a member of a roundtable group this week and there was a leader that was probably about 20 team members and his, you know, your question is right on target where he's like, oh I still want to get out in the field and do all these things and and he goes, I just don't have time to do everything. And and I think part of it is is is learning to lead is different than than doing some of the day to day things that that was fun in the beginning, some of the day-to-day things that was fun in the beginning. And so we talk about developing what we call success statements. What's the success statement for your role today? Look like and so it's really defining. You know, for me to be successful in this stage, in this role, here's the things that should be happening.

Rusty Fulling: 26:20

And so for our team, we actually do that for each staff member, including and I'll actually go through in red, yellow and green with our COO how am I doing in this area? How am I doing in this area? And like, for instance, one of mine is how am I leading the vision and mission of the company and how am I making that clear, am I? I am making it clear I guess it'd be this statement I am making it clear to our team, and so that can be things like you know the uh uh, uh oh a message I put out every week. As far as hey, here's a story about a core value that I saw in action this week or or something along those lines to just be reinforcing guys, here's what we need to be doing, so, but it's, it's real helpful. So it's it's redefining that, I think, periodically. As far as what the needs of our organization is, one of the things that was really pivotal for us this past year was moving to a visionary integrator model.

Rusty Fulling: 27:19

And what that looks like is is really my role has gotten to move more into that visionary role, which I just love, love, love, and I've got a great, we've got a great COO who's moved into that role, which is more of that integrator and she can actually run the day-to-day operations and just do an amazing job getting to the details like I never could, because that's her skill, and so it's continually learning from others and applying some of those lessons, and so that's been helpful for us and I can see that continuing.

Dr. William Attaway: 27:48

Oh, I love that. That model is one that I have many of my clients moving toward. The EOS model is just so, so helpful, absolutely so. Is there a book that has made a really big difference in your journey that you would recommend to the leaders who are listening?

Rusty Fulling: 28:03

About 350 of them. You want me to start listing those out. Just get it going. It's getting good.

Rusty Fulling: 28:12

You know, it is interesting because I think there's different ones in different stages of business or life or situations you may be going through. And so I go back to man you know, 25 years ago, and some of those early ones that were so helpful, I think, more recently, the Ruthless Elimination of Hurry by John Mark Comer yes, great book. Great book, a Strength of Purpose, I mentioned earlier, by Elizabeth Dixon. Soundtracks by John Acuff, one of my favorites. There you go, I think those kinds of things are so helpful.

Rusty Fulling: 28:41

And the last one I'll mention, the Six Types of Working Genius by Patrick Lencioni. So, probably another one that you're familiar with 100% up to that point, and it was really that reading, getting input from others, that has again been so helpful. So, so, yeah, if there's folks out there that that aren't reading, oh, please, please, please, add a few books to your your list this year. There's just so much great information. Yeah, that can. That can just help push you forward as a leader, as a, as a parent, as a spouse. You know, wherever you're at in life. That's so true.

Dr. William Attaway: 29:24

I see every time we talk I want to continue the conversation. I learned so much in our conversations. I'm so grateful today that you have shared so open-handedly from your journey and the insights that you've gained along the way. I know our listeners are going to want to stay connected to you and continue to learn more from you and about what you're doing. What's the best way for them to do that?

Rusty Fulling: 29:47

Yeah, yeah, I'd say LinkedIn, rusty Fulling at LinkedIn and then our company website, fullingmgmtcom, fullingmanagementcom. Those would be the two ways to stay connected. So, hey, I sure appreciate your time and man, yeah, it was fun to visit, and fun to visit before we hit the record button too and talk about family and stages of life and some of that as well.

Dr. William Attaway: 30:11

Absolutely, rusty. Thank you so much again. Have a great day Thanks. Thanks for joining me for this episode today. As we wrap up, I'd love for you to do two things. First, subscribe to this podcast so you don't miss an episode, and if you find value here, I'd love it if you would rate it and review it. That really does make a difference in helping other people to discover this podcast. Second, if you don't have a copy of my newest book, catalytic Leadership, I'd love to put a copy in your hands. If you go to catalyticleadershipbookcom, you can get a copy for free. Just pay the shipping so I can get it to you and we'll get one right out.

Dr. William Attaway: 30:51

My goal is to put this into the hands of as many leaders as possible. This book captures principles that I've learned in 20 plus years of coaching leaders in the entrepreneurial space, in business, government, nonprofits, education and the local church. You can also connect with me on LinkedIn to keep up with what I'm currently learning and thinking about. And if you're ready to take a next step with a coach to help you intentionally grow and thrive as a leader, I'd be honored to help you. Just go to catalyticleadershipnet to book a call with me. Stay tuned for our next episode next week. Until then, as always, leaders choose to be catalytic.

Intro/Outro: 31:35

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