How To Master Hiring Exceptional Talent With Brad Ferris

In this episode, I sit down with Brad Ferris, COO of Agency Growth Team and an expert in scaling businesses. Brad shares his incredible journey from McDonald’s team trainer to leading a seven-figure agency. We dive into the critical challenges leaders face, including hiring exceptional talent, balancing business and family life, and evolving as leaders to meet the demands of growing teams. Brad reveals how his background in healthcare shaped his leadership style and why branding and a clear company vision are essential for attracting top-tier employees. Whether you’re struggling to find the right people, balance personal and professional priorities, or take your leadership to the next level, Brad’s actionable insights will inspire you to rethink your approach. Join us for a thought-provoking conversation that uncovers the strategies behind Brad’s success and the lessons he’s learned along the way. 

Connect with Brad Ferris: 

I highly encourage you to connect with Brad Ferris on LinkedIn or explore his content on podcasts and at industry events. His insights on leadership, scaling businesses, and attracting exceptional talent are invaluable for anyone seeking to grow professionally. 

Books Mentioned:

• Being Mortal by Atul Gawande 

Join the New Catalytic Leadership Community

Check out our new online membership site, with new resources by Dr. William Attaway and his team added weekly: https://checkout.catalyticleadership.net/

Chapters

• 0:02 Leadership Foundations
• 2:53 From Healthcare to Marketing
• 6:04 Challenges in Hiring Talent
• 14:41 Balancing Family and Business
• 22:29 Leadership Evolution
• 25:48 Lessons from Mortality
• 30:42 Mastery and Focus

Transcript

Dr. William Attaway (00:02.064)
I am thrilled today to have Brad Ferris on the podcast. Brad is the co-founder and COO of Agency Growth Team, a full-service recruitment firm for marketing agencies, specializing in account manager and client success managers. He joined Clinic Growers in 2019 and helped scale the agency to seven figures in under 18 months.

Brad Ferris (00:04.238)
on the podcast, Brad is the co-founder and COO of Agency Growth and a full-service recruitment firm for marketing agencies, special employment and account managers, and all other access to management. He joined the clinic in 2019 and outgained the agency to seven figures in under 18 years. And it's a great time for

Dr. William Attaway (00:28.59)
In his free time, Brad's the account management coach in Josh Nelson's seven figure agency program and speaks frequently in masterminds, on podcasts, and in private sessions on evidence-based best practices for scaling small businesses. Brad, I'm so glad you're here. Thanks for being on the show.

Brad Ferris (00:29.934)
The MPS may have imagined themselves as seven figure agency partners. It speaks frequently in Ashford, in Pontiac, and in private institutions.

Brad Ferris (00:47.576)
Thanks for having me.

Dr. William Attaway (00:49.816)
And I'd love to start with you sharing some of your story with our listeners, particularly around your journey and your development as a leader. How did you get started?

Brad Ferris (01:02.254)
way back in the day, I was working at McDonald's, right? And worked at the front desk. And I remember a couple months in, they said, hey, do you want to train somebody? I said, sure. And they gave me a little team leader, a team trainer. And then, you you kind of go to a couple of sessions that they have on education and stuff like that. And I think I got into kind of their little training program. I was a swing manager, which is kind of like the junior manager, pretty much through my first degree.

got to attend a Thundelini leadership course at the time, which was kind of real fancy and a big deal. And that was kind of the first time that someone told me like, you know, leadership is lonely, but in a good way. And I was like, what does that mean? Right? You're 23 years old and you're thinking like, and there was, you know, they explained to you that, you know, you, never take any of the credit. It's always your team. And if something goes wrong, it's all on you. And I was like, yeah, that sounds like a, but maybe that's what I'm going to do. Right. And honestly, all through my education,

Dr. William Attaway (01:35.504)
Nice. Yeah.

Brad Ferris (02:01.23)
through sports, through my career, people continue to come to me and ask, you either to lead or to help or to assist. And progressively over time, I think that's when I kind of found my entrepreneurial spirit that had always been there and thought to myself, like, you know, if I love leading, then why wouldn't I lead in more parts of my life? So not done, 44 years old almost, and still moving strong towards it, but...

I don't know that I'm okay giving other people's decision making choices and stuff. kind of feel like, you know, part of it's probably control.

Dr. William Attaway (02:40.592)
Yeah, I get that. think that's something that every leader listening can probably resonate with. So how did you get from McDonald's to marketing?

Brad Ferris (02:53.166)
So I always liked, actually thought maybe I would like, know, having all of these visions as a young teenager of what you would do. And I actually thought I would go work in corporate as a marketing person for McDonald's, right? Cause they always had a point of purchase sales and obviously they were a successful company and you you get to meet different individuals within the organization. So thought to myself, okay, well I'll go do my business degree, right?

And then left McDonald's and started kind of working part time in a hospital emergency room just kind of as like a, it was called a unit clerk, least like a glorified secretary at the time was paid really, really well. And I was like, you know what, why don't I be the CEO of the hospital? So I went and did my nursing degree. And what I found out was that was actually one of my truest callings was being at the bedside with

individuals helping them really fill that bucket, right? We always talk about kind of like what fills your bucket, right? That was mine. So I spent about 13 years at the bedside, not thinking about, you know, running the hospital anymore, because that just seemed like a crazy job. And, you know, started helping some of my medical colleagues, doctors that own practices.

They would come to me on a night shift asking for advice or they would say, hey, what would you do in this opinion? And I would, you know, I started slowly running those practices for them. Worked in a private equity firm for about three years and met Bref, my business partner, saw high level for the very first time for anyone that was back in early 2019 and was like, okay, I'm ready to make the jump into being an entrepreneur all by myself.

had made enough mistakes under other people's money that I was like, why don't I go make some of my own? And actually I've never been happier.

Dr. William Attaway (04:41.328)
And in five years, wow. I mean, what a ride. I can you imagine talking to yourself back in 2018, early 2019 and saying, hey, in five years, this is what it's going to look like? What would your 2018 self have said?

Brad Ferris (04:46.082)
Yep.

Brad Ferris (05:01.87)
I probably would have been still cocky enough to think that I could have done it. I would probably say to myself, COVID would have to stop me from getting there any sooner. I think that's one of the things that I really felt frustrated by was COVID, global pandemic had to happen for me not to get there at three and a half years instead of getting there at five. We have three young children.

Dr. William Attaway (05:04.969)
Hahaha!

Dr. William Attaway (05:13.998)
wow.

Brad Ferris (05:29.166)
I love the balance of working from home remotely. I finish my day. I can go right to them right away. My wife was here having lunch with me just before I joined you. That element of freedom I don't know that I ever thought I would get as a nurse at the bedside. You're always working someone else's schedule. You're doing things to benefit the patients that you're taking care of. And to have the ability now to decide where I want to invest my time and energy is a very

Dr. William Attaway (05:53.572)
Mm.

Brad Ferris (05:58.974)
It's a very liberating feeling.

Dr. William Attaway (06:04.058)
You know, so often when people are really good at something, and you obviously are operating not just as a partner, a business owner, a leader, and now coaching other leaders, but as you get started, you begin to find success and you have to hire other people to help you with fulfillment. When you were at that point in your journey with your business and you were having to bring other people on,

Was that challenging for you? Because leadership's a different skill. It's one thing to be good at business or at marketing, but leading other people, that can be incredibly challenging. What were some of the difficulties that you hit along that journey?

Brad Ferris (06:51.188)
One of the challenges that I had early on wasn't necessarily finding people to apply. It was people that shared the same values, vision, work ethic, or maybe even work ethic, maybe controversial. Maybe it was more the inspiration that they would have each day to come and fulfill a role. I remember putting on my scrubs and feeling like every single day I was going to make a very massive difference in the life of somebody. And when we were starting the entrepreneurial journey of growing our agencies,

Dr. William Attaway (07:15.866)
Yeah.

Brad Ferris (07:21.418)
you would see people that clearly in their energy level, in their interest level, were quite a few steps down. So I would say that was a challenge because the vast majority of people that I met, maybe 90%, didn't meet my expectation of what they were going to bring to the table. But it actually gave you a lot of relief when you did find the 10 % because you could get along with them much easier. The rapport that you were building with them was very straightforward and streamlined.

Dr. William Attaway (07:49.465)
Yeah.

Brad Ferris (07:50.21)
they would come in right on day one and they would take the initiative on something versus not. I just wish that there had been more of those people or I had been skilled enough to find them a little faster and a little bit earlier. But that would, I'd say, be the biggest struggle was I think there were times that I'm always a Shrek fan and I say, that'll do donkey, that'll do. You kind of like, you you look at someone and you think, I think that person will be fine and you're correct with yourself. They're fine. They're not exceptional. And

most of my day now is focused on trying to find exceptional people.

Dr. William Attaway (08:24.954)
So the question everybody's thinking right now, how do you find exceptional people?

Brad Ferris (08:32.282)
One, it does come down to branding. I will be very transparent. think, you know, your reputation is everything. You know, I do podcasts, obviously, because I want to give back to the community. also looking to make sure that I have a good stage from that people can look at, you know, I'd like to work for that person or with that person or, you know, learn from that person. So branding, think people discount a lot. think having that vivid vision, what is your company? What are you about? Who do you help?

Who do you serve? Who do you focus? Whether it's faith-based, whether it's intent-based, I think is really important for people. I think anyone coming to a business should know probably within the first 30 seconds, is this a business that aligns with my values, with my goals? I have a mindset coach. I've shared that before. Mike has always said to me, your job as the owner is to inspire everyone that this is the best long-term place for them to grow their career.

Dr. William Attaway (09:16.237)
Mmm, that's good. Yeah.

Brad Ferris (09:28.77)
their knowledge and their opportunities. So I think one of the things that I always bring into any job posting, interview, podcast, say like this one, is bringing that energy so that someone knows that this isn't a normal day off for me. This is something that obviously you and I, we worked hard to get to this point to be on the podcast today and just be present for those people.

Dr. William Attaway (09:29.314)
Yes. Yes.

Dr. William Attaway (09:45.999)
Yeah.

Dr. William Attaway (09:50.67)
Hmm. I think that if somebody's looking at you online, you know, the podcast that you're on, the businesses that you've built, I think a lot of people might be looking and saying, yeah, Brad never really had to deal with the challenges that I deal with. You know, he's I mean, his journey has just been up and to the right. He's never had to struggle and wrestle like I do. If somebody's sitting across from you and they tell you that, what is your response?

Brad Ferris (10:20.908)
I was a fertility nurse for five years. As a grown man at 26, I had to learn more about the menstrual cycle and anything else that probably most guys, to my knowledge at that time, this was 2010, I was the only male nurse that I knew of in North America. There were a couple of other, a couple of our friends that ended up joining, you know, over the years, or I meet people or I would speak and I would inspire, and I certainly wasn't the first. But yeah, you want to talk about challenges?

Dr. William Attaway (10:40.485)
Wow.

Brad Ferris (10:50.882)
trying to convince a woman to trust someone who's never had a period to advise them or to coach them or to support them through a challenge. I worked in pediatric oncology for a period of time, for almost a year and a half. I worked in an epilepsy program. It might seem that the success is there and that the struggle is not, but I grew up in a very middle income type of family.

I'm proud that I put myself through school and no one else was there to support me. I think, yes, Mike, my coach often says, you know, people are going to be jealous of your accomplishments, but not the work that it took to get there. And I think one of the things for any of us that achieve success, yes, some people are able to get there and maybe they don't look back and appreciate. I still go to Costco and get jumped by middle aged women that look at their teenager and say, you know,

Dr. William Attaway (11:34.0)
That's so good.

Brad Ferris (11:49.494)
you know, he helped make you which is very awkward and, and, and, but it's, it's intended, it's intended to represent the impact that you have in those people's lives at any given time. And, you I can say that I can say that I helped create over 2000 lives in my lifetime, and however many I saved. So, yeah, I take, you I don't take that as a negative, if anyone ever said like, it wasn't hard or difficult.

Dr. William Attaway (11:52.664)
no!

Brad Ferris (12:17.646)
You only know the path that you're facing. And I think we're gonna get into that as you elaborated, right? Like, where do you spend your time? Where do you spend your focus? You know, I've shared with you too, a lot of the time our problems are just between our ears and it comes down to our mindset.

Dr. William Attaway (12:34.352)
Yes.

100%. You are a husband and you're a father. That is often one of the greatest challenges leaders face, is learning how to balance those most important relationships in our life with running a business, leading a team, serving clients. All of the different parts of your life are in tension much of the time. How do you find that place of health?

and sustainability in the midst of those things.

Brad Ferris (13:10.99)
Yeah, so mutual coach that you and I both know once told me that he kept a picture on his desk to remind himself of his family and wife when he was making decisions. I actually keep them behind me. So my boys and my wife. And one of the things that my wife always said to me is the the wedding photos from our wedding. She's like, Why do you always love that photo? And I was like, it always reminds me that I still have to hold you and catch you and support you. Right. And that if I don't do it properly, we both go down together because I could easily just fall with her.

Dr. William Attaway (13:22.351)
Hmm.

Brad Ferris (13:40.65)
onto the ground as well. It's a graceful, beautiful photo of us caught in a moment that obviously one of the happiest days of my life. But yeah, balancing growing a business and still growing small humans is probably a challenge on its own. I have three boys under the age of 12. They don't know how much work I obviously put in during the work hours, but I'm here with them in the mornings. And then when they get home from school and pretty much always finishing up.

You know, it's rare for me to miss a bedtime or a story or a hockey game. Obviously, my businesses give me the opportunity that many other people don't have and I'm conscious of that. But I did shift work, right? I worked midnights. You know, I did like when the time change goes back and instead of 12 hours, you do 13. You know.

Dr. William Attaway (14:16.441)
Hmm.

Dr. William Attaway (14:33.215)
Brad Ferris (14:35.91)
I think that those are reminders to all of us that hard work does pay off. It doesn't feel like it in the moment, but then you look back and you're like, wow, that's what I accomplished.

Dr. William Attaway (14:47.576)
As you look at your life today and you look forward, what is one thing that you want most?

Brad Ferris (14:56.782)
That's a good question.

People ask me that question all the time and this might be a little bit of an odd answer. But I'm really content where I am. I've accomplished a lot of things at this point that I thought to myself, nothing could get better than helping those 2000 families. Nothing could help curing those 12 or 14 kids of cancer and being a part of that medical team, right? That being on the 14th floor, the top floor of a fancy business building in a custom suit with a really nice watch.

you know, wouldn't do it. I got to do a lot of those things before I got kids. And now I think to myself, I have this amazing opportunity to grow and raise three young men to be the best versions that we want young men to be. And I often talk about, you know, with other dads of young men that when they're going from that cub stage, right, and moving on, that's actually probably where I focus most of my time is making sure that they're making good decisions.

that they're balanced emotionally, that they're supported, right? That it's not the man up, but it's also like, you can define masculinity in a positive way rather than sometimes how it's defined in a negative way in the media. And at the end of the day, if I'm leaving this earth with them being 10%, 20 % better than myself, I'm gonna feel really accomplished with that.

Dr. William Attaway (16:13.957)
Yeah.

Dr. William Attaway (16:26.17)
I love that. And I love that your answer to that is not around, you know, more revenue and a bigger business or more businesses or more, more, It's not, it's about the relationships that matter most to you. And I think that's telling about the person that you are, Brad. I think that's telling about the life that you're building very intentionally.

Brad Ferris (16:49.826)
I love money. I won't lie. Like I love watches, right? I have the things that I love and we're gonna go to Australia next year, probably South Africa. It's gonna be built around experiences with my young family, going on those types of flights to see those places that I've been in the world that they haven't been yet. I'm just, I think as I get older and I'm not even old yet, but still get older, I find myself in those moments just...

kind of almost taking those snapshots, don't forget. Right? I usually have a camera around with me all the time. And my wife will say like, what are you doing? I'm just taking the moment, right? I just, I'll look back on it later on. I'll be like, that was the feeling that was the emotion that was the memory. But I do spend a lot of time thinking about the future. Like I'm very competitive. I may not show much on the podcast, but like, I want to make a million dollars next year. And there's not very much that I feel like is going to get in the way of me doing it. But it also,

interesting story that I shared with you before was in, what was it, 2020, 2021, I went to a Tony Robbins event. And obviously, hugely impactful individual in the world, Tony Robbins. Everyone's there, they're jumping around. It was a great party, like great time. And he kept talking about trying to get to peak state, right? All this meditation and this jumping and this yelling was around getting yourself, I realized probably by the second day,

I wake up like that every day. My mind every day is on business and accomplishment and achievement and what can I do? And it was starting to have an impact on my marriage and it was starting to have an impact on my three young children at the time. And what I realized was I needed to use meditation to bring myself down to a normal level that when I'm in these walls working on my business, I can be in peak state for eight hours. But then I have to put it on pause and leave it in this room.

Dr. William Attaway (18:19.982)
Hmm.

Dr. William Attaway (18:43.984)
Hmm.

Brad Ferris (18:47.074)
to then give the time and attention to others. And I think some of us don't talk about that battle of like the really driven people in the world. I see that in them as well. And I'm like, okay, you got the same problem that I have, right? It's 24 seven all day long. So when I'm at an agency event, as you've seen me, I love that for five days, because I'm in peak state the whole time, right? But when I come home, I have to understand that there's a time and a place for it. And that's not when the kids want to kick the soccer ball, or they

Dr. William Attaway (19:06.99)
Mm-hmm. Yeah.

Brad Ferris (19:16.426)
want to a book or they want to do those things. My mind needs to be on them rather than on the business.

Dr. William Attaway (19:22.404)
really like the way you phrase that. And I can resonate so deeply with that. I'm standing and talking to you right now from my office at home. And there's a door right here. And I often visualize that door as the boundary of what I do with my business. The coaching, the writing, the speaking, that is centered here. This is home base. But when I walk through those doors,

It's about my family. And that is a tension. That is a struggle. And that's a difficult thing because they don't see me the way other people see me with what I do vocationally. They see me as dad. They see me as William, as husband. And that's a tension. And I love the way you describe that about being so purposeful. And I hope our listeners are latching onto that because learning how to do that well, that's a skill.

And it is not one that I think any of us are born with or are great at, particularly if we're focused on high performance.

Dr. William Attaway (20:32.056)
You have to continue to level up, Brad. Your business, your team, your clients, they need you to operate at a higher level as a leader today than they did three years ago. And that same thing is gonna be true three years from now. What do you do to continue to level up, up your game, so that you're able to be the leader that they're gonna need you to be in three years?

Brad Ferris (20:58.606)
Yeah, so my very first session with my mindset coach, this is back in the private equity days, I was I was a lot more arrogant than I am today. He was he specialized in helping senior professionals, senior executives get to that next level when I was like, what 3233 at the time. And I remember thinking to myself, like, what's this old guy gonna teach me? Right? you know, again, just very resistant towards it, right? And thinking to myself, I have a strong mindset.

Like I'm a health care professional, what do I need this for? I actually didn't do any research on him whatsoever. Sat in and very well prepared man. Kind of already had probably piked me a little bit ahead of time. He just shot his resume across the table. And as I'm reading all of the Fortune 500 companies that he had led teams in, I was like, all right, I probably want to pay attention.

Dr. William Attaway (21:51.492)
Yeah

Brad Ferris (21:54.316)
So think that that was my first opportunity where I actually opened my mind to, okay, you know, someone like I'm the person that knows me best, but there's going to be individuals out there that will support my development. And the faster that I grow, the more I'll be able to achieve. And for a young, ambitious, you know, professional that actually was instrumental for me, right? So not only did I start meeting with him weekly, but even now, almost a decade later,

I'm meeting with him every six weeks. Sometimes just to talk about the smallest challenge that I have in my team or an issue that I'm having with my own mindset. And a lot of it now has moved from I'm good, but how do I support a young team that's growing, that needs my attention? How do I lead as I enter my kind of more silver years like he was in at the time that he was coaching me? And I find that a lot of my time with my businesses is, you know, I'm the chief operating officer, but it's now the optimizing.

officer, you're spending more time with your team, how do you how do you skill them and level them up so that they can level their teams up? Rather than just kind of walking around it being all about me, it's they're going to achieve far more through their teams than I'm going to be able to in the eight hours that I have in a day. And that's actually having having more impact on the businesses overall and their success and the revenue that they're generating. So it's kind of

Dr. William Attaway (23:01.359)
Yes.

Brad Ferris (23:19.126)
It's hard because like I said, it's lonely. You kind of have to almost be humble too and realize now it's not about me anymore. It's what do I do to support this entire team to help us grow? Because before day one, it's you inside of the business driving everything moving forward. Well, now it's like you're just driving one of the buses, right? Or your passenger at the back being like, okay, I think we're going the right way.

Dr. William Attaway (23:24.304)
you

Dr. William Attaway (23:32.122)
Yeah.

Dr. William Attaway (23:38.351)
Yeah.

Dr. William Attaway (23:42.35)
Yeah. That's a different ballgame.

In that posture where you are consistently and intentionally learning, and I see that in you, you are continuing to grow and continuing to learn, investing in coaches, investing in places and opportunities where you're going to be challenged, where you're going to grow. I'm curious, is there a book that has made a big difference in your journey that you would recommend to the leaders who are listening? Hey, if you haven't read this, this would be a good read.

Brad Ferris (24:17.33)
This one's a little bit maybe it's positive in a way, but I would say that's a lot more of a serious, it's a book called Being Mortal. So I read this when I was in my, I was doing, I can't pronounce his last name, it's a good Indian fellow, but he, it's a doctor who explains the death process of his dad. And, you know, like where he has his regrets, where he has his achievements and

Dr. William Attaway (24:26.288)
Hmm.

Brad Ferris (24:45.834)
I was reading that book as I was going through a palliative rotation in nursing school and met a really cool lawyer that was one of the biggest lawyers in North America. And I didn't know it at the time. And he had recommended the book to me. And then he ended up passing away. And I thought to myself, it's a good book just on, I think that's where I get some of my intention in life is, you

Dr. William Attaway (24:51.086)
Yeah.

Brad Ferris (25:10.348)
you don't get to go back and redo those conversations that you have with your grandparents, with your parents, with the people close to you. I'd love to quote Extreme Ownership and all the other wonderful books that are out there, but I think sometimes we probably watch and listen, you know, the audiobooks and reading the books that are only based on success and what people are achieving. And I think that that is probably a book. I have it upstairs somewhere.

Dr. William Attaway (25:13.68)
Yeah.

Brad Ferris (25:35.662)
where I'll read once every couple of years just to almost give myself like a little bit of like a grounding because you whether you've got four more months or 40 more years like our time is limited and the impact that we that we leave we want it to be substantial.

Dr. William Attaway (25:49.839)
Yes.

Dr. William Attaway (25:54.352)
You know, I have not read that, and it sounds like something that I would really like to read. Thank you for sharing that.

Brad Ferris (26:01.396)
It's a tool go on day. That's the book being mortal.

Dr. William Attaway (26:04.93)
Excellent. We'll put a link to that in the show notes. Brett, serve, and we've talked about this in passing, you serve in a number of different capacities as founder and partner and a number of different enterprises. Would you share a little bit about that and what your role is in each one of these? Because I think that's something that a lot of people, they're like, I'm trying to focus on one thing, but you have found a tremendous success in actually

thinking beyond just one thing.

Brad Ferris (26:37.4)
I had this great prof in business school. He had been married seven times. He would give this advice at times about relationships and you would just pass it off. But he also would share really valuable insights from business. And one of the things that he always shared with me was do what you do best. And at the time I thought to myself, what does that mean? Right? And as you get into the entrepreneurship journey, you start to learn that there's always something shiny or something that's grabbing your attention. We call it shiny object syndrome.

Dr. William Attaway (26:54.126)
Hmm.

Brad Ferris (27:05.4)
But if you really just focus on doing one thing and doing one thing at an expert level, you can either continue doing that and probably make a lot of money financially, or you can pass that skill or that learning off to another individual that allows you to then go and do something else. So one of the things I've been very fortunate with is I see the shiny object and I'm not done with it, but I'm going to master the one thing that I'm going to master, whether it's organic gardening or it's

Dr. William Attaway (27:26.16)
Mm-hmm.

Brad Ferris (27:33.218)
how to fly a plane or any of the weird things that I'm researching that my wife will be like, you're onto this now. And I will, I will obsess. I will absolutely obsess about that one thing until I get to an expert level. And then I'll move on to something else. And I think that that's probably just a character trait that's unique to me and a couple of other people, but your success is going to lie in your mastery, right? So once you achieve that level of mastery, there's obviously more on top of that.

But yeah, I think just as a, don't know where, maybe it's intelligence, maybe it's just my personality. I think a lot of people try to do too much rather than just saying it's okay to focus on this. I give myself a timeline. Part of it is also being a professional. As you know, know, any of us that are clinical have learning plans and we dedicate time each year or each quarter towards a learning goal.

And I think that's one of the things I'm bringing into my teams is that same learning plan specifically around how to achieve a challenge or kind of acquire a skill. But yeah, for me, think that's probably where I sit is just keep doing it. And then once you've got that done, you'll be able to move on to the next thing.

Dr. William Attaway (28:53.498)
so good. I could continue this conversation for an hour. there's so much that you've shared that is worth a deeper dive. I know our listeners are going to want to continue to learn from you and learn more about what you're doing. What is the best way for them to do that?

Brad Ferris (29:11.63)
I'm going to start a podcast someday, but I haven't really done one right now. obviously, yeah, anytime. just like, you know, with peers, with colleagues on their podcast. So obviously, we go to YouTube. I'm probably on five or six now, if not more at the time. Obviously, Clinic Grower is our big flagship medical agency. I have a very active LinkedIn, Facebook, not so much, but you can always basically connect me with me on

Dr. William Attaway (29:15.994)
Well, let me know when, because I'll subscribe. I'm in.

Dr. William Attaway (29:23.364)
Yeah.

Brad Ferris (29:41.036)
LinkedIn, think it's Brad Ferris or something like that. If you're at any industry events, always call me out. I don't have best memory in the world, but I'll identify the faces and stuff like that. And again, like if I'm coaching or I'm in a coaching environment, just always submit a question. I'm happy to take the time either through the event or afterwards to reach out to mentor to make sure that we're giving value back. My goal is if it all just stays in my head, I'm not really helping very many people.

Dr. William Attaway (30:10.084)
Well said. Brad, thanks for your time and your generosity today in sharing so freely from what you've learned so far.

Brad Ferris (30:13.4)
Thanks, Rob.

Brad Ferris (30:19.118)
Thank you for having me.