How To Achieve Consistent Marketing Success For Entrepreneurs With Jason Schemmel

Balancing the demands of entrepreneurship with family life is no easy feat, and neither is achieving consistent marketing results. In this episode, I sit down with Jason Schemmel, founder of Get Social Done, to uncover the secrets behind his Fortune 500-level marketing results at small business prices. Jason dives into his journey from corporate marketing to agency ownership, emphasizing the importance of consistency and transparency in business.

He shares invaluable lessons about the power of honest communication—both with clients and within personal relationships—and the value of building a strong support network. We also explore Jason’s strategies for staying ahead in marketing, including how to lead with a growth mindset and why continuous learning is a cornerstone of his success. Whether you're an entrepreneur striving for balance or a marketer looking for actionable strategies, this conversation is packed with insights to inspire and guide you on your journey.


Connect with Jason Schemmel:
 
Connect with Jason Schemmel on LinkedIn or Facebook to learn how his unique approach to marketing can transform your business with Fortune 500 results at small business prices. Visit GetSocialDone.com to discover more about his services and join his community-driven mission to empower entrepreneurs.


Books Mentioned:

• How to Win Friends and Influence People by Dale Carnegie 

Join the New Catalytic Leadership Community

Check out our new online membership site, with new resources by Dr. William Attaway and his team added weekly: https://checkout.catalyticleadership.net/

Chapters

• 0:00 Introduction to Jason Schemmel
• 4:30 Delivering Value Through Marketing
• 9:00 The Power of Consistency in Marketing
• 14:30 Balancing Business and Family
• 19:45 Transparency in Entrepreneurship
• 27:31 Learning and Leading with a Growth Mindset

Transcript

Dr. William Attaway: 0:00

I'm so excited today to have Jason Schemmel on the podcast. Jason's been a digital marketer for 14 years, 11 of those spent in corporate with Harper Collins, christian Publishing and Amway. Before that, he worked seven years in retail, which helped him learn empathy, service to others and hating the phrase. That's not my job or department. He and his team at Get Social Done deliver Fortune 500 marketing results to businesses and local home service companies at small business prices. He is on a path to help people understand that everyone goes through difficult times and challenges, even though all we see on social media is everyone's highlight reel. Jason, I'm so glad you're here. Thanks for being on the show. Thank you so much for having Jason. I'm so glad you're here. Thanks for being on the show.

Jason Schemmel: 0:46

Thank you so much for having me. It's an honor to be here.

Intro/Outro: 0:50

Welcome to Catalytic Leadership, the podcast designed to help leaders intentionally grow and thrive. Here is your host author and leadership and executive coach, dr William Attaway and executive coach, Dr William Attaway.

Dr. William Attaway: 1:10

I would love to start, Jason, with a little bit of your story. I'd love for you to share some of your story with our listeners, particularly around your journey and your development as a leader. How did you get started?

Jason Schemmel: 1:20

Well, I mean, the term leader is just, it's kind of fluid, uh, and that there's no real term of it, like you don't have to be in a leadership position to be a leader, um, and I think I started realizing this in my time in retail. Um, so started working in retail when I was 17 years old, been there for seven years, and I learned throughout my time there it's that it's really just being the change that you want to be, being the person and the representative that you want to be. And this is where, like, empathy really comes into play, whether that's internal facing, with the people that you're working with, or your customers, customers, clients, things like that. The outward facing, how they expect to be treated as well, and I learned this early on expect to be treated as well, and I learned this early on.

Jason Schemmel: 2:07

I was fortunate enough to learn this early on in my time at Best Buy, which at the time was fantastic Back in the day, mid-2000s, I was a kid in my toy store talking about my toys, basically. But what I noticed I started hearing a lot of other people say is they would be in one department and they might have a question about something else, and they might be in TVs and ask about a computer and then they go well, that that's not my department. So you can talk to someone there like there's got to be a better way to do that instead of just sending them off and stuff. You could either a answer the question for them because I know some of them, you know they knew stuff about it, they just didn't want to do the work or you can say I may not, but let me help you find someone who can answer your question. Like, get them at least to that next step in that path or in that journey that they're looking for.

Jason Schemmel: 2:52

And so I started incorporating that and it got to the point where I started noticing that people would come to the store and they would ask for me personally because they only wanted to deal with me, because they knew that the level of customer service that they were going to get was something that they were hoping to get from everyone else, but they weren't getting it, so they went rather back to me with the expectation of I know that even if Jason doesn't have the answers, he at least can guide me into the next to the next person who can help me answer that, and so that really helped me set up for my career in digital marketing and social media and even where I am now with my agency.

Jason Schemmel: 3:30

It's part anticipating people's needs and their pain points and their challenges and trying to find content, solutions and answers to help them along that path. And then, on the flip side of it, people are asking me questions about things like especially AI and marketing and how that's like the new shiny tool for everyone now, but like no one's an expert at it, no one has it figured out, but we can learn together. We can take that and be like I may not know right now, but let's try and find out together, and that way we can both benefit from it.

Dr. William Attaway: 4:00

You know that's so good and I think there's so many things I want to dive into there. You know one of them. The tagline for your business, first, I think is awesome. You know, delivering Fortune 500 marketing results at small business prices with a ton of value, and it really illustrates what you're describing even from your days at Best Buy. You're trying to deliver a relationship. You're trying to deliver something that is going to be not just cold and impersonal, but you're delivering something that's much more personal, that's much more of a relationship-focused service, and people respond well to that. The results are important, to be sure, but I think you're bringing so much of yourself into the business through that tagline and through what that conveys. Like has that always been the case? Is this something that you've carried with you and that you that you share with your team? Hey, this is who we are, this is how we do it here.

Jason Schemmel: 5:01

I definitely try to as as much as possible because, especially in my industry, like marketers are a diamond dozen. They're everywhere and so it's really hard to differentiate yourself from your competition, as most entrepreneurs and business owners would understand. Um that you're not the only person in your industry and niche and I know all of the Alex from OC fan base and all this stuff is like, oh, be one of zero, be the be the one person, carve out your little thing, which is great, but, no matter what, you're still going to have some competition. No matter how you perceive yourself or present yourself, there's always going to be some people who'd be like well, this person does it cheaper, this person does it better at that stuff. It's like how can you make yourself unique from everyone else?

Jason Schemmel: 5:41

And so that's what I've tried to do with Get Social Done is that we're very personable, we're very understanding, we're going to get you those results.

Jason Schemmel: 5:48

Our team is fantastic. I was fortunate enough to find a business partner who's come on as well, and he's had a lot of success with his own agency, and so now we've combined forces and things like that, and we've both come up from different walks of life, in that we've had entrepreneurial ventures before, we've tried other things, we've had successes some here, some there but we know that things don't always work. They don't always go the way you expect them to or want them to, and just that hard work and consistency over time is going to lead to the luck and the success that a lot of people see online. So, while we have this very enticing tagline of you know, fortune 500 results at small business prices, it's true, we'll get you the ROI and the return on ad spend and everything like that, with our clients, we try and make their business as much like we're a part of their business, like we're a team member on them and their team, but at the same time, though, we don't want to be charging them 10, 15, 20,000 a month and all that stuff just to get those results. A lot of gurus and coaches, all the high level people, are like just get yourself 10 to 15 clients, charge them 10 K a month and you'll be set. You're like, true, but now that's everyone's focus.

Jason Schemmel: 7:03

And then, all of a sudden, we realized that the smaller businesses now don't have access to these amazing people and these amazing teams because they're charging so much, not to say that there isn't value in the bigger priced agencies and consultants and things like that. It's just for my partner and I. We've come up, we've had to bootstrap ideas before and things like that. We know how hard it is, just as an entrepreneur and a business owner, because you're stretching yourself so thin, trying to think of everything at once and you're like I still have to market, I still have to make sure people know that I exist and that I'm doing this and so getting access to marketing services where it's not going to cost me most of the money I have set aside to do this venture. We try and offer that to people so that way everyone has access, or at least most people have access to it and have a chance to get noticed.

Dr. William Attaway: 7:53

I imagine that takes more time, you know, to deliver that level of service to clients Like this is not something you can just automate right.

Jason Schemmel: 8:04

No, I mean you can automate processes, but in terms of results, you can't automate those. And it doesn't matter if you're doing ads, if you're doing SEO, if you're doing organic things. Marketing is a game of patience. It's a game of consistency, patience and perseverance. It's really those three are the things that are going to lead to marketing success, because, no matter what you do, even if it's ads, ads take time because you have to test things, what's going to work and what doesn't work. And not everything is going to work. And it's even from your perspective.

Jason Schemmel: 8:36

If you're starting off this venture and be like I know my target audience, I know my people, I know what they want. What you put out may not resonate with them, and sometimes it's hard to come to terms with that, because even me, as a marketing professional, I think I know what people need to hear, I know what they want to, I know what's going to draw them in and everything using the consumer psychology and everything. And you start putting stuff out there and the results don't come back and you're like but this, in theory, this should have worked. I've talked to people, I've talked to friends, this should work. But then you think you're trying to reach the masses.

Jason Schemmel: 9:07

You're trying to get this massive collection of people and I even worked with clients before where I'll put together an ad campaign and I'm like, all right, we're going to use this copy because from my research, this is what's going to be most effective. And then the client comes back and says that's great, but I also want to put in this messaging too. And I look at it and I go that's a bit of a, that's a bit of a pivot, that's a bit of a different perspective, but we're going to try it, just because you never know, and there have been times where their random one-off kind of out there thing outperforms my stuff and I'm like, well, I'm really glad we tested it, because now we know it doesn't make me feel or think of myself as any less of a marketer. It's just that willingness to test and put it out there and find out what works and what doesn't, and then continually build upon it.

Dr. William Attaway: 9:51

You know, I love the thread that you have woven so far in our conversation. That has been so intentional, and that is the importance of consistency. You know, a friend of mine says consistency is the mother of momentum, and I think so. We want momentum in our businesses, you know, and all of your clients want momentum and the path to get there is consistency. And you know that seems to be a hallmark of what you're talking about and everything you're describing. You're highlighting the importance of consistency. Is that something you tell your clients regularly and with this type of intensity?

Jason Schemmel: 10:28

Oh, absolutely. It doesn't matter if it's a free workshop or masterclass I'm giving, if it's the first onboarding call or six months down the line. We're talking about the next campaign that we're working on. We want to constantly make sure that people understand that consistency is the common denominator to movement, to success, to defining what's really working and what isn't, because if you show up once, if you have a flash in the pan kind of thing, it's great and it works for a short amount of time. But if you consistently make improvements, then over time, that's where, like, the whole theory of compounding interest comes in. So, like, all of those little successes over time are going to lead to one massive success when you zoom out and you see the big picture as a whole.

Dr. William Attaway: 11:10

Yeah, that's so good. You know, it's so easy for somebody to look from the outside and look at you and say, oh man, his journey has just been up and to the right, like he's never had to deal with the kind of setbacks and failures and struggles that I deal with as an entrepreneur. And one of the things that I love about you, jason, is that you are so honest about the fact that not everything is up and to the right, like if somebody sits across from you and you're having coffee with them and they say something like that, like, ah, you don't really deal with what I deal with, you haven't had to go through what I've had to go through. How do you respond to that?

Jason Schemmel: 11:46

Well, first I laugh you know, that's what I'm like, if you only knew because, like one of my favorite memes, like business focused memes, is the whole, like the path to success, and it's two pictures. On one side it's the expectation, where it's just up and to the right, straight line up and to the right. And then you look at the other one, which is more realistic and it looks like a kid's squiggly drawing it everywhere, and then you might get up there maybe, um, but I mean, but that that's a very, that's actually a very accurate representation of what the journey and success looks like. Because I mean, especially on, especially on social media, you're looking at everyone's highlight reel, yeah, and and that's why it is like it has been so uh, accustomed to things of like depression and things like that, especially in the business space, because you're seeing all of these people, these leaders, these influencers and everyone just be like, oh, look at this, look at this car I'm leading up against and snapped a photo of doesn't matter if it's my car or not, you don't know that Um, but all of these showings of like I'm successful, I'm successful, but they never. But the thing that, if you take a step back, the thing you start noticing is they're not actually very transparent about their business at all.

Jason Schemmel: 12:56

And that's where I like being honest, open and transparent and everything. I'm like no, things are not great right now, you know, um, I only have a few clients I wish I had more. You know, things like that. It's like not everything is great, and so I try, and sometimes it can be challenging, but I try to force myself to open up on social media and be like hey, like I, I didn't have the best week, I didn't have the best month. I want to, ideally, I want to normalize that it's okay to not be okay and not always be achieving and always be successful and stuff. Um, you know, instead of making social media my high, my constant highlight reel, it's like I'd rather. I'd rather kind of pull the curtain back and be like no, this week was a hard week, this didn't go the way I wanted it to, so that it normalizes that thing, that whole aspect of it. I even I even started a podcast on that years ago. I'm bringing it back, but I started a podcast called the get stuff done, where we we have guests on there talking about like hey, like you're to most people, you are a very successful person. You've you've done some amazing things, but let's also talk about those challenges, those roadblocks and those setbacks and everything. And I have yet to have one person go.

Jason Schemmel: 14:08

I had it easy, it was a straight up into the right journey for me, no, it was. It was constantly I tried this. It didn't work. It failed. Um, you know, I tried this one one. It worked a little bit, a little bit better because I was able to use the experiences I got from the first try and it was a little bit better. But then that failed. And then, and you know, then they start collaborating, they start getting into groups, they find mentors, they find other people to work with and bounce ideas off of and learn from their experiences, their successes and their failures, and then just all of that is just a culmination of building up to the success that you see today.

Dr. William Attaway: 14:43

That's so good. You know, one of the one of the things that a lot of the people listening are struggling with is how to manage their time. You know they're entrepreneurs who are starting something new alongside a full-time job, and that's a difficult thing to do. You know you've only got so much time. None of us get more than 168 hours a week, and time is the most valuable thing you have. It's the one non-renewable resource you get. You can always make more money. You can never make more time. How have you managed that problem? How have you dealt with that issue in your journey?

Jason Schemmel: 15:25

Well, first and foremost, it's a constant struggle. It is a constant struggle because I myself, even though I'm building up this agency, I took a full-time contract gig working for my local city's parks and rec department as their social media person.

Jason Schemmel: 15:40

Um, just to, just to help bring in some money while I'm building this thing up now obviously the goal is to focus more on the agency and have that, I would earn the gig, so I don't have to rely on that anymore. But yeah, um, it's a constant balancing act and it's never 50 50 um, and that's just. That's just on the professional side of it. I still have a wife and kids at home that I have to. I have to care for cater, to spend time with, quality time with. You know, I've got two kids that are 15 months apart. They're four and five years old and they like to play around and get attention and all of that stuff too.

Jason Schemmel: 16:12

So it's a it's a constant balancing act of what do? What do I need to prioritize right now, and how do I need to prioritize right now and how do I utilize my time the most? And even then you still have to take time for yourself, too, to decompress and everything. It can't constantly be go, go, go all the time. No one can be able to do that, maybe Elon Musk, but he's always but I digress, but it's.

Jason Schemmel: 16:38

And that whole balancing act is gonna be different for everyone, depending on your priorities. Not to say that you have to prioritize one over the other or anything like that. It's just you need to find out what works for you, because everyone's journey is different. Um, you know, one of the one of the terms, one of the common terms in marketing, in business, corporate, whatever, that I I'm really not a fan of and I cringe every time I hear this is the term best practices. I hate that term so much because someone will come out and say here's my best practices on how to manage your time and everything. I'm like that's great, but that like that's your use case, this is what, this is what has worked for you. And there there's no guarantee, there's no assurances that if I apply this to my life, my situation, my environment and everything that I'm going to get even not just the same results, but even just similar results.

Jason Schemmel: 17:30

It's still nice to see what other people are doing, but I think a lot of I think too many people hear the term best practices and then go oh, this is a recipe I should just follow and then I'll get the same results.

Dr. William Attaway: 17:43

That's so good, and the balance problem or challenge? I think it's not a problem to be solved as much as it is attention to be managed, this balance between family and work, particularly as an entrepreneur, because it's not like it's nine to five and you can just leave it at the office, right, I mean, you're building something and it's not like you can just push pause on those relationships that matter most. So one of the challenges that a lot of people listening to is how to manage that tension between growing their business giving it the time and the energy and the focus that it needs and family life, Because it's not like you can just put those relationships on pause. I mean you can try. It doesn't work that well. Relationships don't work, don't thrive in that type of an environment. How have you managed that tension?

Jason Schemmel: 18:35

uh, well, first and foremost, I married myself an amazing wife. That that is that's really it. Um, what was that? That's key, yes, oh yeah, it really is. I mean you'd be surprised, but yes, um, she's been amazingly supportive and understanding in my ventures and my ambitions and everything, um and so with that we've we've established this really tight partners together. We're coming at this as a team, even though I'm the one working on a business. She's working full-time to help bring in benefits and a little extra money and things like that. And now I'm working full-time too, again so that we can both care for our kids, care for our family, keep a roof over our head and everything. But she also understands that when I come home, and usually after the kids go to bed, I'm back in my computer, I'm working at it, creating content, working on my client's stuff, um, and everything like that. So it's, it again goes back to that whole thing we talked about of finding that balance, and again, it's not, it's not always going to be, even there's definitely going to be teetering here and there and everything. But, um, especially with balancing, you know the that work life balance that everyone likes to try to achieve, it's having that understanding, that open communication with your partner of talk about your goals, talk about your dreams and your ambitions and your plans and stuff, so that way, bring them in on it and in that, they know what you're trying to do, because there's definitely going to be some hardships.

Jason Schemmel: 19:57

This I mean, admittedly, this year 2024, was not our best year, um, as, especially within our relationship, my wife and I have said on numerous occasions this year that this was by far the hardest year that we've had in our seven year marriage. Um, just because of all of the different things that have been going on, um, with her going back to work, with me going back to work, um, me going back to work, starting this business. And the business has been doing well so far, but not as well as we had hoped. Now, granted, we had bigger ambitious goals than we initially thought was going to happen, but it's still trending upwards, which is good.

Jason Schemmel: 20:34

So 2025 is looking better, but we had to get through a lot and our marriage was definitely challenged. We had some rough, but we had to get through a lot and our marriage was definitely challenged. We had some, we had some rough patches that we had to work through together, but again, it's that whole coming together, having that open transparency, that honesty. It's not just outward facing to your audience and to your social media, and everything is internal too. And and again, just trying to find that balance of making sure that your personal relationships are still thriving and, at the very least, intact in a good way, and but you're also able to work on what you need to work on to better yourself.

Dr. William Attaway: 21:12

You know, I love that. You shared that and I appreciate the transparency there because, again, I think a lot of people look at other people's relationships, at their families, and they're like, ah, they never have a rough day, ah, everything's just great with them, ah, they figured it out and they never have an argument or a fight.

Jason Schemmel: 21:29

We just don't post everything online, that's right.

Dr. William Attaway: 21:33

Well, and I think that's reality, isn't it? I think reality is that everybody has those moments, every relationship has struggles, absolutely. And when we're honest about it and we lead with that kind of transparency, then we invite other people to understand and say, oh, you too, oh me too, and we can help each other.

Jason Schemmel: 21:53

I'm not the only one going through this.

Dr. William Attaway: 21:55

Yes, exactly, exactly, and the reality is, most often you're not the only one going through it. But you cannot find encouragement and support if you're not honest about it.

Jason Schemmel: 22:07

Very true and you need to be able to see that and be open and honest about it too. Because when it happens and it definitely will if it hasn't for anyone watching this, if it hasn't happened yet, it will happen. That's just, that's right. But when it happens and it definitely will, if it hasn't for anyone watching this, if it hasn't happened yet, it will happen. That's just a fact. But when it does happen, or if it has already happened, if you're currently going through it and you feel like you're all alone because I've definitely felt that way on numerous occasions, not just once or twice, but on numerous occasions that's when you need to start reaching out to your people, whether it's your professional network, your personal network. Find someone that you can talk to. It doesn't matter if, like you feel like you're down here and you're way up here. That's the case in point.

Jason Schemmel: 22:46

Earlier this year, how Dr William andI got acquainted was that I had an opportunity to go to a mastermind summit down in Cancun, of all places. And you want to try. You want to talk about a challenging conversation, convincing my wife to let me go to Cancun by myself and say, hey, it's for the business, it's for the business, it's not just pleasure, it's not just fun, it's for the business. Yeah, she gave me. She gave me the look of like I better get a trip here soon too. But but think about it though, Like again going back to the open honesty and transparency and everything that was back in what June I think, yeah, july, yeah, july, yeah.

Jason Schemmel: 23:24

So at the time my agency was just six months old and here I am with this opportunity to join all of these other agency owners who have a lot more success than I do, and like going into this like I knew I was the lowest guy on the totem pole, like revenue wise, audience wise and everything like that. But the the fantastic thing about it is that most, most of it, I didn't get a chance to talk to everyone there, but most everyone I talked to was like we've been there, we know what you're going through, keep going. Here's the experience that we've had, here's how this can help you. If you need anything, let me know. And there's at least, I would say realistically 15 to 20 people. I could reach out to them on phone, messenger, email, whatever, and within a few days they'd respond back to me going how can I help you? Yeah.

Dr. William Attaway: 24:09

Yeah, and that's the value of being in the rooms like that right, it's the relationships that you build.

Jason Schemmel: 24:14

Absolutely yeah and so yeah. So build Absolutely yeah and so yeah. So it's worth if you, if you haven't found that network yet, it's not impossible. I mean, that's one of the great things about social media is that there's groups everywhere, there's people everywhere, there's coaches and mentors that you don't always have to pay for their time and their services. They, they.

Jason Schemmel: 24:31

If you're raising my hand I'm one of those people I love giving back because I know what it's like to go through all of the crap and all of the downside of things and when things aren't working out and everything, and I like being that coach and that cheerleader in people's corners going it's okay, this is a part of the journey. You need to experience this so you can appreciate the times when they're good 100%, 100%.

Jason Schemmel: 24:56

It's like your first car. It needs to be kind of a beater car so you can appreciate later on when you have a next car. That's right. If you start having a nice car, then you won't appreciate when you have it even better.

Dr. William Attaway: 25:08

That's exactly right. That's so well said. You know your business, you know, even as young as it is, is needing you to lead at a different level today than it did six months ago, and six months or a year or five years from now, that's going to be even more true. How do you stay on top of your game? How do you level up with the new leadership skills that your business is going to need you to have in the days and months and years to come?

Jason Schemmel: 27:12

Honestly, it's always. It's always keeping that growth mindset. Um, and if anyone's never heard of the term, check out the book by Carol Dr Carol Dweck. It's an amazing book, all about mindset. It's. It's basically just leaving yourself open to learning new things. It's like we're always learning and that's one of the things I've always noticed about very successful people is they never stop learning. They don't have one success or read one book or watch one seminar or workshop and just go okay, I've got this completely figured out. Yeah, you might end that time and space and everything, but if you want long-term success that consistently building success and everything you that consistently building success and everything you have to keep learning and you have to keep leaving yourself open to learn and so like.

Jason Schemmel: 27:54

For me and in my journey with Get Social Done, starting out, it was just me laying out the foundation of everything I had to do the outreach, the work, the day-to-day work on my clients, social media and everything.

Jason Schemmel: 28:04

And then I'm like, okay, I need to start scaling this up, I need to find ways where I can free up some free time, get some stuff off of my plate, and that's where, again, I got super lucky and found a business partner and now together we have a fulfillment team, so they get to do the day-to-day stuff as he oversees the team and I'm still doing outreach and things like that, and so now that's shifted to me doing more podcasts like this, having my own podcast, creating more content, and even though that's taking away time with clients and my team and everything, I still have to make time to check in with my team to make sure everything is going well there.

Jason Schemmel: 28:38

I've had to start building my own sales team because I can't do as much direct outreach, because I'm trying to do more podcasts and webinars and workshops and things like that to get the brand out there, to provide more value, to show that we know our stuff, trying to find ways to differentiate ourselves instead of going online saying we do this, so if you need this, come talk to us. I'd prefer a more direct approach of like let me, let me show you some valuable things that we know, and if you found this valuable and you want to, you want us to work with you so that we can apply more of this to your business, then let's have a conversation about that, yeah no, that's so good, and I think that learning posture that you're describing I call it a teachable spirit.

Dr. William Attaway: 29:21

You know, this is a choice that you and I get to make every day, and I think by making that, not only are you setting yourself up for the success ahead, but you're also modeling that for your team. So because they're going to follow where you lead right.

Jason Schemmel: 29:36

Exactly. They're going to see you going. Holy crap, jason or William has been doing all of this stuff. How do they do it? I want to like ideally, you want them to think I want to get to that level too. I would love to have it If some of my salespeople just see what I'm doing and go. Maybe I should do that too to get in front of more people.

Jason Schemmel: 29:52

Now I was like I've encouraged them to. It's not an expectation. I'm like, hey, this is a great way to get in front of more people. Just provide value. You know we can. We can show people the playbook. We can show people the, the all of the things that we do, the strategies, the implementations, not just the how and the what, but the why. We do things that way Because initially people would think, well, aren't you just giving away all of your secrets? Then why would they want to work with you? Well, a lot of people in their business want to focus on what they're good at, and even though we're giving them basically the entire textbook of like here's how you do this, they're going to look at this going. This doesn't make sense to me, so I'd rather just have you do it for me.

Dr. William Attaway: 30:34

Yes, absolutely, Because you bring the expertise right. You bring the skillset, the expertise and, as a, as a strategic growth partner for a business owner. You're doing this so that they don't have to try to figure it out and hit every ditch along the way. You're going to help them go farther than they could on their own and you're going to help them get there faster.

Jason Schemmel: 30:55

Right. So really, just we're giving that information so they understand what's going on and they can apply it themselves. It's going to take them longer to get those results, but if they want those results faster, that's where we come in. But then we're also working from a better place.

Dr. William Attaway: 31:22

A better foundation because they've now seen us apply this stuff, they've seen our use cases and our testimonials and everything. They know that when we apply these strategies it'll work. So that way it happens faster. Or somebody who tries to stay in that learning posture is there a book that has made a really big difference in your journey that you would recommend to the leaders who are listening? Hey, if you haven't read this, check it out.

Jason Schemmel: 31:37

Oh gosh, I mean there's so many. I mean I could look at just my Audible list and there's at least 50, 60 books and all that stuff. I'm looking behind you at your library going yep.

Dr. William Attaway: 31:48

I do like to read yeah, you at your library going well.

Jason Schemmel: 31:50

I do like to read. It's a good thing. That learning mindset, yeah, I mean for I would say for leaders. I mean you can't go wrong with Dale Carnegie. His how to win friends and influence people is absolutely phenomenal. There's three or four other books that are great.

Jason Schemmel: 32:05

Simon Sinek start with why and understanding that whole process is fantastic If you're, if you're getting kind of fantastic, if you're starting to understand here it's a lot about consumer and personal psychology and stuff, how people think, how to really get in touch with them. And then another one, more modern books. I mean Alex Hermoltz's books, the $100 Million Offers and Leads. Those are fantastic books, even if you're not in a business, even if you're not in like a people business or anything like that.

Jason Schemmel: 32:32

Just looking at the style that he reads or the style that he created his books and he'll fully be the first to say this he wrote his books at a third grade reading level, not to say that everything's like super simplistic and he's using like really small words and everything, but he makes the information very easy to understand and he uses examples that are very easy for people to apply and be like okay, now I get this like you're gonna come at me with this complex thing that may not make sense on the surface but then in, in showing us or like in teaching this complex thing, you're going to apply it to a very easy to understand scenario that applies to most people, kind of like the of, like the like.

Jason Schemmel: 33:10

Going back to the whole car thing, like you want to make sure your first car is is a bit of a beater, a fixer and stuff like that, so you can appreciate the nicer side of it. Alex kind of does the same thing with a lot of his content. He's, he's, he's still giving you a very much a business education, but he simplifies it down that it's easy to understand and comprehend.

Dr. William Attaway: 33:27

So true, jason, I could continue talking with you for another hour. There's, there's so much wisdom that you have gained so far in your journey and I know your best is still to come.

Jason Schemmel: 33:39

Oh, it is. Oh yeah, I'm not done.

Dr. William Attaway: 33:41

No, not even close. I know our listeners are going to want to stay connected to you and continue to learn from you and more about what you do. What is the best way for them to do that?

Jason Schemmel: 33:53

So there's the website itself getsocialdonecom. If you want to get ahold of me personally, I'm most active on Facebook and LinkedIn. You can just look up Jason Schemmel I should be the only one up. I don't think I have any doppelganger gangers or evil twins, anything like that. From there you'll find out that I've got a couple of different Facebook communities and groups. I'd love to have you be a part of it. And, yeah, if you have any, if you have any questions, any comments, anything like that, I'm always an open book, as you, as you can tell.

Dr. William Attaway: 34:22

We will have all those links in the show notes. Jason, thank you so much for your generosity today and your kindness in sharing so freely and transparently from your journey.

Jason Schemmel: 34:34

And thank you for having this show and for having me on it. It's been a wonderful experience.

Dr. William Attaway: 34:37

Thanks for joining me for this episode today. As we wrap up, I'd love for you to do two things. First, subscribe to this podcast so you don't miss an episode, and if you find value here, I'd love it if you would rate it and review it. That really does make a difference in helping other people to discover this podcast. Second, if you don't have a copy of my newest book, catalytic Leadership, I'd love to put a copy in your hands. If you go to catalyticleadershipbookcom, you can get a copy for free. Just pay the shipping so I can get it to you and we'll get one right out.

Dr. William Attaway: 35:14

My goal is to put this into the hands of as many leaders as possible. This book captures principles that I've learned in 20 plus years of coaching leaders in the entrepreneurial space, in business, government, nonprofits, education and the local church. You can also connect with me on LinkedIn to keep up with what I'm currently learning and thinking about. And if you're ready to take a next step with a coach to help you intentionally grow and thrive as a leader, I'd be honored to help you. Just go to catalyticleadershipnet to book a call with me. Stay tuned for our next episode next week. Until then, as always, leaders more. Go to catalyticleadershipnet.